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Ogilvy & Mather

New York, United States

Full Service

TitlePolar Bears
Agency
Campaign Polar Bears
Advertiser Ad Council
Brand Environmental Defense Fund
Business Sector Environmental & Animal Issues
Tagline Help save the planet. Ride don't drive
Philosophy

Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.

Problem

Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.

Media Type Web Film
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Group Creative Director
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