|Agency||Ogilvy & Mather|
|Brand||Environmental Defense Fund|
|Business Sector||Environmental & Animal Issues|
|Tagline||Help save the planet. Ride don't drive|
Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause.
Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.
|Media Type||Web Film|