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Environmental Defense Fund - "Polar Bears" - Ogilvy & Mather

  • Polar Bears
  • Environmental Defense Fund
  • Ad Council
  • Ogilvy & Mather
  • United States
  • Polar Bears
Product CategoryEnvironmental & Animal Issues
Media TypeWeb Film / Viral
Length70 Seconds
Awards ACT Responsible Tributes, 2010 () for
London International Awards - LIA, 2009 (Bronze) for Viral
London International Awards - LIA, 2009 (Bronze) for Public Service/Social Welfare
Cannes Lions International Festival of Creativity, 2009 (Silver Lion) for Viral Video

Concept

Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.

Problem

Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.