|Agency||Ogilvy & Mather|
|Brand||Environmental Defense Fund|
|Business Sector||Environmental & Animal Issues|
Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.
Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause.
|Tagline||Help save the planet. Ride don't drive|
|Media Type||Web Film / Viral|