Ogilvy & Mather New York, United States Full Service

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Ogilvy & Mather Creative Work

Title "Polar Bears"
Agency Ogilvy & Mather
Campaign Polar Bears
Advertiser Ad Council
Brand Environmental Defense Fund
Business Sector Environmental & Animal Issues
Problem

Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.

Philosophy

Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.

Tagline Help save the planet. Ride don't drive
Media Type Web Film
Length70 seconds

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