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Ogilvy & Mather Creative Work

TitlePolar Bears
Agency
Campaign Polar Bears
Advertiser Ad Council
Brand Environmental Defense Fund
Business Sector Environmental & Animal Issues
Tagline Help save the planet. Ride don't drive
Philosophy

Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.

Problem

Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.

Media Type Web Film
Length

Recent Work