Title | 5000 Year Journey |
Agency | Ogilvy Worldwide |
Campaign | 5000 Year Journey |
Advertiser | Philips |
Brand | Sonicare |
Posted | May 2014 |
Business Sector | Toothbrushes |
Tagline | Stick With Technology |
Story | Despite adopting new technology at a rapid rate, the majority of people haven’t held their oral healthcare to the same standard. To illustrate this dilemma, director Jonathan Notaro and the Brand New School New York team created a vivid story of one man’s journey through 5000 years of manual toothbrushing technology. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Brand New School |
Director | Jonathan Notaro |