| Title | Like You've Never Felt Before |
| Agency | Ogilvy Worldwide |
| Campaign | Innovation AND You |
| Advertiser | Philips |
| Brand | Philips Sonicare |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Toothbrushes |
| Story | his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence. |
| Media Type | Television |
| Length | |
| Senior Partner, Group Creative Director | Victoria Azarian |
| Copywriter | Parker Sims |
| Copywriter | Allison Lackey |
| Senior Partner, Managing Director | Spencer Osborn |
| Executive Group Director | Gosia Plewako |
| Executive Group Director | Jennifer Natuzzi |
| Account Supervisor | Justin Cohen |
| Assistant Account Executive | Kyle Hodgkins |
| Business Manager | Lisa Rosario |
| Producer | Sarissa Karnbach |
| Music Production Coorindator | Karl Westman |
| Music Production Coordinator | Michael Freeman |
| Production Company | Sweetshop |
| Director | Kathi Prosser |
| Editing Company | Cosmo Street |
| Editor | Mark Ptter |
| Assistant Editor | Jon Allen |
| Producer | Anne Lai |
| Executive Producer | Maura Woodward |
| Graphics / Visual Effects | Switch FX |
| Flame Artist | Jon Magel |
| Flame Artist | Andrew Rea |
| Producer | Cara Flynn |
| EP | Diana Dayrit |
| Audio | Heard City |
| Audio Engineer | Keith Reynaud |
| Colorization | Nice Shoes |
| Colorist | Chris Ryan |
| Group Planning Director | Kirsten Miller |