David Ogilvy famously said, "We sell. Or else." These words sound simple, but are deeply meaningful to us. For over 60 years, Ogilvy & Mather has helped to build some of the most valuable brands in the world, including American Express, IBM, Dove and Louis Vuitton. Recently we have added more clients to this list of brands, including NASCAR, SC Johnson, Philips, Coke Zero, IKEA, UPS, and Tiffany & Co.
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
Philosophy & Competitive Advantages
“We sell. Or else.”
These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.
Our Business Model
We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.
We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.
Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners.