Ogilvy & Mather Wins Network of the Year at Cannes Lions 2012

June 23, 2012

CANNES, FRANCE, June 23, 2012 - Ogilvy & Mather was named Network of the Year at the 59th Cannes Lions International Festival of Creativity.
Cannes Lions 2012 saw Ogilvy & Mather have its best ever year. It has been presented with the prestigious Network of the Year award, and has won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze. The network has also achieved a record 305 finalists during the festival.

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 said: “We are delighted to be crowned Network of the Year in Cannes 2012 on top of winning a Grand Prix and 83 Lions. The awards are a reflection of our strong creative and management teams, our client relationships, and our agency culture that places its emphasis on creativity. It’s great to be recognised by our peers."

Ogilvy & Mather China was crowned with a Grand Prix in the Outdoor category for its ‘#CokeHands campaign.’

Across the Network 12 Golds were awarded – across all categories – for the following campaigns:

- 3x Gold for ‘The Return of Dictator Ben Ali’, Ogilvy & Mather Tunisia (2x Promo & Activation; and Branded Content & Entertainment)
- 1x Gold for its ‘Sprite Shower,’ Ogilvy & Mather Brasil - Sao Paulo ( Promo & Activation)
- 1x Gold for its Carling Black Label ‘Be The Coach,’ Ogilvy Cape Town (Branded Content & Entertainment)
- 1x Gold for its Claro TV ‘Half of HBO for free,’ Ogilvy & Mather Guatemala (Direct)
- 1x Gold for its Claro ‘A’ ‘T’ ‘S’ ‘I’ campaign, Ogilvy & Mather Brasil (Press)
- 1x Gold for its IBM ‘THINK’ campaign, Ogilvy & Mather NY (Design)
- 1x Gold for its Hellman’s ‘Recipe Receipt’ campaign, Ogilvy & Mather Brasil (Promo & Activation)
- 1x Gold for its ‘Coke Hands’ campaign, Ogilvy & Mather, China (Outdoor)
- 1x Gold for its Forbes ‘Donald Trump’ campaign, Ogilvy & Mather Brazil (Outdoor)
- 1x Gold for its Coca-Cola ‘ Share a Coke’ campaign, Ogilvy & Mather Sydney (Outdoor)
Winning Network of the Year, and the record haul of 83 Lions across all categories in the 59th Cannes Lions International Festival of Creativity, 2012, breaks last year's impressive record of 61 award wins (12 Gold, 17 Silver, and 32 Bronze).

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Full information about the 2012 Awards and winners can be found at: www.canneslions.com

Ogilvy & Mather is one of the largest marketing communications companies in the world with 450 offices in 120 countries worldwide. It is also the number one agency in terms of global effectiveness awards.

For more information, contact: Sarah Owen (00 44 7958 202 990), or email on: [email protected]
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com. Follow Ogilvy & Mather on Twitter at @OgilvyWW, Facebook, YouTube, Slideshare, and Storify.

Ogilvy & Mather continue to triumph at Cannes Lions 2012

June 20, 2012

CANNES, FRANCE, June 20, 2012 – Ogilvy & Mather has been honoured with a further 24 awards on the third day of the Cannes Lions International Festival of Creativity 2012 in the Press, Cyber, Radio, and Design categories.
In Press, Ogilvy Brazil was awarded Gold for its compelling campaign - 'A' 'T' 'S' 'I' for mobile company Claro. The creative starkly sets out the consequences of texting while driving. Ogilvy & Mather New York office also scooped Gold in the Design category for its ‘THINK’ campaign for IBM - a deliberately low-tech solution for a high-tech event.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 said: Having judged the quality of work entered into the awards, this is a wonderful achievement for the whole network. It is also testament to the power of creativity as a force for good and I'm thrilled to see our agencies across the world honoured on such a prominent stage."
As well as two Gold, the agency was presented with 3 Silver and 7 Bronze in Press, 2 Silver and 2 Bronze in Cyber, 1 Silver and 3 Bronze in Radio and 4 Bronze in Design.
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Full information about the 2012 Awards and winners can be found at: www.canneslions.com.


For more information, contact:
Sarah Owen (00 44 7958 202 990) Charlotte Read (00 44 7939 0161 82) or Lizi Jeffery (00 44 7973 593 464) at Pumpkin:
E: [email protected]
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Ogilvy & Mather invests in young talent at Cannes Lions

June 18, 2012

Cannes, France, June 18, 2012 – Integrated advertising and marketing communications agency, Ogilvy & Mather has announced a series of initiatives to nurture young talent, spearheaded by their sponsorship of the Cannes Young Lions Competition 2012.
Ogilvy’s sponsorship and presence in the Young Lions Zone will further inspire the younger delegates, with a focus on social, mobile and the digital technologies that enable them. The Festival Programme and the Lions Daily News will each feature a press campaign supporting the sponsorship, centered on the statement: “Ogilvy & Mather is proud to nurture the young.”
Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, said: “Investing in fresh creative blood for the future is paramount to the on-going growth of the advertising, marketing and communications industry. At Ogilvy we believe in this passionately and we are dedicated to nurturing and inspiring our industry’s young creatives, not just at Ogilvy with our Young Stars programme, but throughout our entire industry.”
Thomas Crampton, Asia Pacific Director of Social@Ogilvy, will lead a master class focusing on ‘Socialising Your Job’. The session is targeted at younger delegates and will cover the social-based skills that will help them be more successful. During Crampton’s practical class, participants will contribute their own ideas on how to deliver business value as well as great creative.
The Young Lions sponsorship dovetails with Ogilvy’s on-going Young Stars Competition. Ogilvy launched this initiative in 2011 to foster and promote young talent throughout the Ogilvy network. This year Young Stars winners will enjoy an all-expenses paid trip to the Cannes Lions Festival 2012, where they can participate in seminars and activities across the Festival. There is also a Young Stars Daily Briefing dedicated to Ogilvy’s younger delegates. The strong line-up of speakers includes Jim Stengel, Leonardo O’Grady, Graham Fink and Johnny Hornby.


Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

O&M North America Wins 18 Effie Awards, Ranked Most Effective Agency

May 24, 2012

NEW YORK, NY, May 24, 2012 – Ogilvy & Mather North America was ranked as the most effective agency in North America by the Effie organization at its annual awards gala recognizing “Ideas that Work.” In addition, O&M client IBM was named as the most effective brand by the Effie organization and the second most effective advertiser in recognition of the eight Effie awards won and the success of that work in delivering results.
O&M won a total of 18 Effie Awards, including five Gold, eight Silver and five Bronze. The total number of awards and the points awarded for Gold pushed Ogilvy & Mather to the number one most effective agency brand in the annual Effie Index rankings for North America. WPP was ranked as the most effective holding company in North America.
“Effie is the gold standard in awards representing not just great work but great work that gets results,” said John Seifert, Chairman & CEO of Ogilvy & Mather North America. “It is a great honor for Ogilvy and our clients to have demonstrated such great success where it counts – with work that sells – something our founder David Ogilvy espoused every day.”
The agency and its client IBM won a total of eight Effies, for the Smarter Planet campaign and the IBM Watson campaign.
“It is encouraging to see work that resonates with IBM Clients and the world at large recognized for its business and brand building effectiveness,” said John Kennedy, VP Corporate Marketing for IBM.
Three Gold Effies went to campaigns for IBM on behalf of “Watson” and “Smarter Planet” initiatives. Gold was also awarded to O&M Chicago for Truvia Sweetness Stories. In additional, IKEA’s The Life Improvement Store was awarded Gold at the Shopper Marketing Effie Awards.
Work for IBM also won five Silver Effies. O&M Chicago won a Silver Effie for CDW’s People Who Get IT campaign, and O&M New York/O&M Chicago received a Silver Effie for UPS’s We Love Logistics campaign. Two Bronze Effies were awarded to O&M Toronto for Dove’s Singin’ in the Rain. A Bronze Effie was also awarded to O&M Atlanta for Zoosk’s Online Dating, Your Way campaign and to O&M New York for IKEA. Neo@Ogilvy contributed to several of the agency’s Effies as well as the Bronze Effie for Lenovo.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Ogilvy & Mather cleans up at CLIO Awards

May 16, 2012

NEW YORK, NY, May 16, 2012 – Ogilvy & Mather was honored at the 53rd Annual Clio Awards in multiple categories recognizing outstanding work and creative achievements.
The Clios named the agency Network of the Year for award-winning work throughout the Ogilvy network, including executions for TEDx from Buenos Aires, IBM “Think Exhibit Posters” from New York, Unicef “Costume” from Santiago, Chile, and the Irish Society for the Prevention of Childhood Cruelty (ISPCC) from Ireland.
“It is terrific to be recognized by your peers. I am thrilled at the diversity of creativity coming from all our global offices. This award goes to our clients and to everyone in the network,” said Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, who accepted the award at the Clio Awards. He noted that 23 Ogilvy & Mather offices won awards contributing to the Network of the year honor.
Longtime Executive Chairman of Ogilvy & Mather India, Piyush Pandey, was named winner of the Clio Awards Lifetime Achievement Award.
In presenting the award to Mr. Pandey, Ogilvy & Mather Chairman Shelly Lazarus said, “Over his 30 year career, Piyush has won over 600 awards and is known in his native India as the ‘godfather’ of modern advertising. My favorite thing about Piyush is that he doesn’t think of advertising as a job. As he says, ‘When you’re having so much fun, how can you call it work?’ Congratulations to my long-time friend and collaborator on such a well-deserved achievement.”
Also at the Clio Awards, Memac Ogilvy Tunis won the Grand Clio in Innovative Media for “The Return of Dictator Ben Ali.” This multi-platform effort drove Tunisians to vote for the country’s president by reminding the country of its past under dictatorship.
“This campaign succeeded in achieving a record 88% voter turnout,” said Ogilvy’s Tham Khai Meng. “This is advertising playing its greatest role. It demonstrates the power we have to make the world a better place.”
“The breath of work seen from Ogilvy & Mather this year was truly astounding. The recognition they are receiving is well-deserved and I believe that they are not just having a great year, I expect to see them dominating the creative landscape for some time to come,” said Karl Vontz, Director of the CLIO Awards.


Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.