Press Releases - Ogilvy & Mather - Adforum.com

Ogilvy & Mather names three to Worldwide Creative Council

2012-09-17 00:00:00

NEW YORK, September 17, 2012 - Worldwide Chief Creative Officer of Ogilvy & Mather, Tham Khai Meng, announced today that three senior creative executives, Fran Luckin, Miguel Ruiz and Dr. Stephan Vogel have been elected to the agency's Worldwide Creative Council.
The O&M Worldwide Creative Council is a select group of the agency's most senior, top creative talents representing different disciplines and worldwide offices. The Council was initiated by agency founder David Ogilvy to spearhead the company's quest for great ideas and brilliant creative for the benefit of clients. Mr. Ogilvy was the first Chairman of the Council and Mr. Tham is the current Chairman. There are currently 15 members including the three new additions announced today.
Earlier this year, the Council and Mr. Tham led O&M to victory at the Cannes Lions Festival by winning Network of the Year for the first time in the agency's history.
"Fran, Miguel and Stephan are each highly awarded and respected creative leaders who have made significant contributions to the creative output and reputation of the agency. They are stellar additions to the Creative Council," noted Mr. Tham.
Fran Luckin is Executive Creative Director of O&M Johannesburg and has been with the agency since 2003. She is ranked one of the top five creative directors in South Africa, and was named as one of the top ten most influential people in South African advertising in The Annual 2009 – South Africa's most authoritative compendium of the industry. She has won countless awards, most recently Film Gold at Cannes and South Africa's first Film Gold at the One Show. She has judged film at Cannes, radio at the Clio Awards and served on the panel of the Art Directors Club of New York and the London International Awards. She judges each year on the Advertising panel of South Africa's Loerie Awards.
Miguel Ruiz joined the agency's Mexico office in 1999 as a copywriter and quickly rose through the ranks to his current position as Vice President of Creative. His work for brands such as Gillette, Hershey's, IBM, Land Rover, Mattel, Mexicana de Aviación and Pizza Hut has been recognized by the top advertising festivals, including Cannes Lions Festival, New York Festivals, FIAP, Clio Awards, San Sebastian Festival and El Circulo de Oro. In 2010 he was named Mexico's Best Creative Director by El Circulo de Oro and followed that by winning Mexico's first Gold Lion in Film at Cannes in 2011.
Dr. Stephan Vogel is Chief Creative Officer of O&M Germany. He joined the agency as a copywriter in 1997 and was appointed head of the creative department in 2009, and has since consolidated the creative teams across the agency's operations in Germany. He has won numerous awards at international shows such as D&AD, London International Awards, Clio Awards, Art Directors Club of New York, One Show and Cannes Lions Festival – and secured 20 Cannes in the last few years. He holds a doctorate in psychology and scientific theory, and has authored two books on these subjects.
Press Contact
Germany: Angelika Boese, angelika.boese.@ogilvy.com
Mexico: Manuel Juarez, manuel.juarez@ogilvy.com
S. Africa: Tarryn Pitchers, tarryn.pitchers@ogilvy.co.za
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

Ogilvy & Mather transforms healthcare communications with 360-Degree integrated approach

2012-09-11 00:00:00

NEW YORK, September 11, 2012 – Ogilvy & Mather announced today the completion of a fully integrated 360-degree healthcare offering, connecting Ogilvy PR’s healthcare practice with Ogilvy & Mather’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, to better serve the complex needs of clients in the healthcare space. The healthcare industry faces many simultaneous forces reshaping everything from its business model, to migration to digital and shared records, to big data driving personalized medicine, to the entry of disruptive, new players.
“As the healthcare and pharmaceutical industries undergo huge transformation and consolidation, they demand a new agency model,” noted Ogilvy CommonHealth Worldwide Chairman & CEO Matt Giegerich. “The new model blows up the old-world agency architecture built on separate discipline pillars, and instead pulls together and integrates the experts around their domain expertise regardless of their function (advertising, med ed, direct, PR, or social).”
Ogilvy PR and Ogilvy CommonHealth Worldwide today announced a management change designed to provide further support to this new model. Following her dual role as global healthcare practice leader for Ogilvy PR, and simultaneously, New York office head for five years, Kate Cronin will join the Ogilvy CommonHealth Worldwide global board and lead the integration of the global Ogilvy PR healthcare community into this specialized 360 –degree offering. She will continue to report to Ogilvy Public Relations Global CEO Christopher Graves, as well as to Mr. Giegerich.
“I’ve long admired Ogilvy CommonHealth Worldwide’s depth of healthcare expertise and commitment to clients. Our joint vision is to be experts in healthcare marketing communications and bring our deep industry knowledge and forward-thinking approaches to our clients. Transitioning to the healthcare role full time affords me the ability to bring my heritage and expertise to clients, while establishing the precedent for future integrated communications efforts in the healthcare sector,” said Ms. Cronin.
With Ms. Cronin’s transition into this healthcare role, Robert Mathias, President of Ogilvy Washington and 17-year veteran of Ogilvy PR, will serve as New York’s acting office head throughout the search period.
“It’s about domain expertise—not company silos,” Mr. Graves remarked. “Beyond the immense expertise required in understanding the healthcare world, our people need to be experts in restrictions and regulations surrounding healthcare communications of all kinds including social media, and it all varies by country. By knocking down traditional agency discipline silos to bring together our healthcare experts across all disciplines from advertising, to direct, to PR, to social, we are creating the kind of cross-discipline offering only Ogilvy& Mather can craft.”
Building on the success of Social@Ogilvy, Ogilvy & Mather’s cross-discipline social media practice launched in February, this innovative healthcare offering formally acknowledges the agency’s commitment to aligning disciplines across all sectors. In addition, global consolidation with holding companies and agencies is the growing trend among large pharmaceutical companies. Ogilvy PR and Ogilvy CommonHealth Worldwide have proven success working together for a variety of healthcare clients.
“We’ve long enjoyed our great relationship with Ogilvy PR’s healthcare practice. Ogilvy PR completes our offering and we’re thrilled to more formally venture further with Kate and her team to continue to develop 360-degree solutions, matching client needs with one agency partner. This new approach sets Ogilvy apart from other firms and gives us the ability to deliver on any client request,” said Mr. Giegerich.
Ogilvy PR and Ogilvy CommonHealth Worldwide are both award-winning in the healthcare space. Ogilvy CommonHealth Worldwide offers clients a specialized suite of healthcare-specific marketing services and social/digital capabilities that can be applied to almost every therapeutic category and drug class, including a number of first-and-only entries and launches. Transactional insights on healthcare stakeholders to restructure dialogue among various audiences and analytics expertise are a few examples of its many services. Ogilvy PR brings extensive healthcare capabilities, including scientific communications, branding & corporate initiatives, support for FDA approvals, advisory committee and major medical meetings, policy/issues management, material development, clinical trial branding, communication and recruitment support, product launches, executive visibility, media relations and social media.

Contacts:
Rachel Ufer
212-880-5280
rachel.ufer@ogilvy.com

Beth Paulino
973-352-2278
beth.paulino@ogilvy.com

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ogilvychww.com)--the health behavior experts of Ogilvy & Mather (www.ogilvy.com)--committed to creativity and effectiveness in healthcare communications, everywhere. The group represents the largest assembly of creative talent in the world of healthcare communications with 63 offices across 33 countries. Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace and is a WPP company (NASDAQ: WPPGY, www.wpp.com). For more information, visit www.ogilvychww.com, or follow us on Twitter @OCHWW and on Facebook.com/OCHWW.

Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

eCommerce@Ogilvy launches global partnership with IBM

2012-09-06 00:00:00

NEW YORK, NY, September 6, 2012 - eCommerce@Ogilvy, Ogilvy & Mather's (O&M) global eCommerce practice, announced the formalization of a partnership with IBM and its portfolio of solutions for Smarter Commerce that will add world-class technology infrastructure options to eCommerce@Ogilvy's growing client engagements.
O&M has already built a multi-million dollar global eCommerce practice. The agency plans to build revenues from eCommerce@Ogilvy to exceed $100 million in three to four years and will continue to invest in building its offering.
eCommerce@Ogilvy, brings together the analytics and CRM capabilities of OgilvyOne with the retail and shopper marketing of OgilvyAction, to build enhanced consumer retail and cross industry ecosystems. Its work for clients over the past several years incorporates the new realities of the interconnected digital and store shopping experiences. O&M's growing eCommerce practice works on behalf of such blue-chip clients as Louis Vuitton, British Airways, Kimberly-Clark, Nike, Nestlé, Ciaro and others. It has offices in New York, London, Paris, Melbourne, Sao Paulo, Taiwan, Singapore, China and Korea with plans to expand.
"We've already built an extensive network of offices and capabilities that add value to our clients' businesses and has proven to be in keeping with our model to add new offerings that leverage changes in our industry such as consulting, performance marketing, sustainability and more," explained Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather. "IBM's technology solutions in this space are unequaled and will add to the solutions eCommerce@Ogilvy delivers. At the same time, we will also provide IBM with an expanded base of potential clients."
O&M has already brought several IBM solutions into client engagements over the past several years most specifically its Unica interactive software company that is being used globally by such clients as Kimberly-Clark and others.
The partnership follows IBM's three year and $3 billion investment in its Smarter Commerce initiative that includes a series of acquisitions expanding its software capabilities in customer analytics and focus on helping CMO's and CIO's collaborate in new ways to engage today's increasingly selective and digitally empowered consumer. In addition to the analytics and cloud technology that IBM offers, the partnership will incorporate the CRM, insight-driven and shopper centric capabilities that eCommerce@Ogilvy provides.
eCommerce@Ogilvy has already developed and implemented multichannel digital customer experience offerings including online retail and mobile applications for Louis Vuitton, growing CRM user experience platforms for Nestlé, and the redesign of one of the leading cable television operators platform and portal to add ecommerce, small business development and channel line-ups.
Carl Hartman, who assumed leadership of eCommerce@Ogilvy in January said, "ecommerce engagements are complex and require multiple types of vertical expertise, to meet that client need. The IBM/O&M partnership will include joint training and education sessions, new collaborative service options and a one-stop solution for clients to power and simplify their ecommerce engagement."
"We are optimistic this partnership will help clients on both sides and will benefit from the shared understanding between O&M and IBM based on our 17-year working relationship and the success of that partnership in driving results for IBM," said Mr. Young.

OgilvyEarth Partners with Carbon Disclosure Project in the US

2012-08-01 00:00:00

NEW YORK, NY, August 1, 2012 - OgilvyEarth and the Carbon Disclosure Project (CDP), an international NGO that operates the only global system that gathers, synthesizes and maintains information about corporate behavior on climate change on behalf of investors, announced today a new strategic partnership.
OgilvyEarth will advise CDP on the content, communications and presentation of the findings and results of its 2012 S&P 500 Report for the investor community to be published in the fall. The 2012 report will present corporate environmental performance scores and corporate strategic management of emerging environmental risks and liabilities and will include their annual disclosure and sustainability performance leaders ranking. This year's CDP report will be launched at the New York Stock Exchange (NYSE) on September 12th.
"We view CDP as one of the most important organizations in the world as it pertains to the measurement, rigor and transparency around corporate sustainability efforts," said Kim Slicklein, President, OgilvyEarth. "Findings from the report will impact current and future business behavior, allowing companies to benchmark their progress and make critical policy and planning decisions. CDP is an important client for OgilvyEarth since we focus our efforts on organizations that incorporate sustainability at the heart of their business. It is our belief, that those organizations will be the future leaders in business. CDP data indicates that companies that are leading in sustainability outperform their competitors."
Paul Simpson, CEO of CDP said, "We are proud to be working with OgilvyEarth this year on our annual report in the US because of their pre-eminent experience in communicating the importance of environmental considerations to businesses, consumers and shareholders. CDP bridges these three communities, and we look forward to joining forces with OgilvyEarth. This is especially important as we release our 2012 findings, as climate change seems to be returning to the global economic agenda in view of major economic losses due to increased drought, storms and other extreme weather events many scientists have linked to climate change." "OgilvyEarth is known worldwide, and we are delighted to be working now with them in North America, building on our relationship with Ogilvy in Australia," said Zoe Tcholak-Antitch, Director of CDP-North America. "Global challenges require global vision, and our new partnership with OgilvyEarth embodies just such a global approach."
Freya Williams, Group Planning Director of OgilvyEarth states that, "CDP is a repository of a huge amount of valuable data that gets us beyond speculation to the facts surrounding sustainability and business. CDP rankings can provide a highly credible foundation for organizations that are seeking to communicate their sustainability leadership, which is a priority for all of our clients."
Launched in 2000, CDP's mission is to ensure that information about environmental risks and opportunities are at the heart of business, investment and policy decision-making. To accomplish its mission, CDP administers an annual request for disclosure of information related to climate change risks on behalf of approximately 655 signatory investors and asset managers who collectively have roughly $78 trillion in assets under management.
Responses to the CDP disclosure request are ranked and scored by an authorized third party, and key findings and trends are highlighted in annual CDP reports. These reports have become touchstones for comparing environmental performance among emitting entities and for helping inform near and long-term investment and underwriting decisions. On September 12, 2012, CDP will release results of its 2012 report on climate change and highlight key trends as well as leaders in the Carbon Disclosure Leadership Index (CDLI) and the Carbon Performance Leadership Index (CPLI).
About CDP
The Carbon Disclosure Project (CDP) is an independent not-for-profit organization providing a transformative global system for companies and cities to measure, disclose, manage, and share climate change and water information. Over 3,700 organizations across the world's largest economies now report their greenhouse gas emissions and assessment of climate change risk and opportunity through CDP, in order that they can set reduction targets and make performance improvements. This data is gathered on behalf of 655 institutional investors, holding US$78 trillion in assets. CDP now holds the largest collection globally of self-reported climate change data. For more information, visit www.cdproject.net
OgilvyEarth
OgilvyEarth is a global sustainability practice that helps brands harness the power of sustainability through innovative business thinking, strategic planning and communications. OgilvyEarth works with visionary companies that are looking to make sustainability a growth driver for both their business and the communities they serve. Its clients include: Bimbo Bakeries, CDP, Coca-Cola,Delhaize, Domtar, DuPont,The Economist, GSK, J&J,Nabob Coffee, Project Frog, Rainforest Alliance, SAP,SCJ, Siemens, SMaRT, Tetra Pak, Unilever, United Nations, UPS, USGBC, Waste Management and Women For Waterand The Water Tank Project.OgilvyEarth is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, please visit www.ogilvyearth.com
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy

Dollywood names Ogilvy & Mather Atlanta new agency of record

2012-07-16 00:00:00

ATLANTA, July 16, 2012 – Following a competitive agency review, The Dollywood Company has selected Ogilvy & Mather Atlanta as their creative agency of record for the Dollywood theme park, Dollywood’s Splash Country waterpark and Dollywood Vacations brands. Dollywood began meeting with agencies across the Southeast in February and selected Ogilvy & Mather after meeting with the agency both in Atlanta and Pigeon Forge, Tenn.
“We chose to work with Ogilvy & Mather because they understood our goal of positioning the Dollywood brand within the marketplace and our need to clearly define and communicate what sets the Dollywood experience apart,” said Eric Lent, chief marketing officer for Herschend Family Entertainment, Dolly Parton’s operating partner in Dollywood.
“Dollywood can be that one place where families can come together and hold on to what really matters,” added Karen Michelsen, vice president of marketing for Dollywood. “Our goal is to make more families aware of how Dollywood can strengthen the human connection and offer them an opportunity to take a break and simply enjoy some one-on-one quality time in this fast-paced, technology-driven world.”
Ogilvy & Mather’s work for Dollywood will draw on multiple agency resources and include creative design and advertising, interactive marketing, digital and mobile marketing, public relations and social media communications and loyalty programming.
“It has always been my dream to share my love of the Smoky Mountains and my love of family with others,” added Dolly. “Dollywood is a special place that does just this and the partnership with Ogilvy gives us a great opportunity to let more people know just how incredible it is.”
“Dollywood offers a truly unique entertainment experience that has surprised and delighted visitors of all ages for decades,” said Chris Milhous, president of Ogilvy & Mather Atlanta. “We’re excited about the opportunity to help refine Dollywood’s brands in a way that showcases this experience at all levels and through multiple channels.”
Media Contacts:
Pete Owens
The Dollywood Company
(865) 428-9486
POwens@dollywood.com
Jacob Hawkins
Ogilvy & Mather Atlanta
(404) 836-2305
Jacob.Hawkins@Ogilvy.com
Ogilvy & Mather Atlanta
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.
About Dollywood
Based in the picturesque Great Smoky Mountains, Dollywood is a 150-acre family adventure park open nine months a year (late March through December) and offers more than 40 rides and attractions; award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. A family-friendly vacation destination, Dollywood also includes the 35-acre Dollywood’s Splash Country, voted America’s “Must-See Waterpark.” Dollywood offers all-inclusive vacation planning with a variety of overnight lodging options. For more information, call 1-800-DOLLYWOOD or visit www.dollywood.com.

Ogilvy & Mather Wins Network of the Year at Cannes Lions 2012

2012-06-23 00:00:00

CANNES, FRANCE, June 23, 2012 - Ogilvy & Mather was named Network of the Year at the 59th Cannes Lions International Festival of Creativity.
Cannes Lions 2012 saw Ogilvy & Mather have its best ever year. It has been presented with the prestigious Network of the Year award, and has won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze. The network has also achieved a record 305 finalists during the festival.

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 said: “We are delighted to be crowned Network of the Year in Cannes 2012 on top of winning a Grand Prix and 83 Lions. The awards are a reflection of our strong creative and management teams, our client relationships, and our agency culture that places its emphasis on creativity. It’s great to be recognised by our peers."

Ogilvy & Mather China was crowned with a Grand Prix in the Outdoor category for its ‘#CokeHands campaign.’

Across the Network 12 Golds were awarded – across all categories – for the following campaigns:

- 3x Gold for ‘The Return of Dictator Ben Ali’, Ogilvy & Mather Tunisia (2x Promo & Activation; and Branded Content & Entertainment)
- 1x Gold for its ‘Sprite Shower,’ Ogilvy & Mather Brasil - Sao Paulo ( Promo & Activation)
- 1x Gold for its Carling Black Label ‘Be The Coach,’ Ogilvy Cape Town (Branded Content & Entertainment)
- 1x Gold for its Claro TV ‘Half of HBO for free,’ Ogilvy & Mather Guatemala (Direct)
- 1x Gold for its Claro ‘A’ ‘T’ ‘S’ ‘I’ campaign, Ogilvy & Mather Brasil (Press)
- 1x Gold for its IBM ‘THINK’ campaign, Ogilvy & Mather NY (Design)
- 1x Gold for its Hellman’s ‘Recipe Receipt’ campaign, Ogilvy & Mather Brasil (Promo & Activation)
- 1x Gold for its ‘Coke Hands’ campaign, Ogilvy & Mather, China (Outdoor)
- 1x Gold for its Forbes ‘Donald Trump’ campaign, Ogilvy & Mather Brazil (Outdoor)
- 1x Gold for its Coca-Cola ‘ Share a Coke’ campaign, Ogilvy & Mather Sydney (Outdoor)
Winning Network of the Year, and the record haul of 83 Lions across all categories in the 59th Cannes Lions International Festival of Creativity, 2012, breaks last year's impressive record of 61 award wins (12 Gold, 17 Silver, and 32 Bronze).

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Full information about the 2012 Awards and winners can be found at: www.canneslions.com

Ogilvy & Mather is one of the largest marketing communications companies in the world with 450 offices in 120 countries worldwide. It is also the number one agency in terms of global effectiveness awards.

For more information, contact: Sarah Owen (00 44 7958 202 990), or email on: Sarah@pumpkin.uk.com.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com. Follow Ogilvy & Mather on Twitter at @OgilvyWW, Facebook, YouTube, Slideshare, and Storify.

Ogilvy & Mather continue to triumph at Cannes Lions 2012

2012-06-20 00:00:00

CANNES, FRANCE, June 20, 2012 – Ogilvy & Mather has been honoured with a further 24 awards on the third day of the Cannes Lions International Festival of Creativity 2012 in the Press, Cyber, Radio, and Design categories.
In Press, Ogilvy Brazil was awarded Gold for its compelling campaign - 'A' 'T' 'S' 'I' for mobile company Claro. The creative starkly sets out the consequences of texting while driving. Ogilvy & Mather New York office also scooped Gold in the Design category for its ‘THINK’ campaign for IBM - a deliberately low-tech solution for a high-tech event.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 said: Having judged the quality of work entered into the awards, this is a wonderful achievement for the whole network. It is also testament to the power of creativity as a force for good and I'm thrilled to see our agencies across the world honoured on such a prominent stage."
As well as two Gold, the agency was presented with 3 Silver and 7 Bronze in Press, 2 Silver and 2 Bronze in Cyber, 1 Silver and 3 Bronze in Radio and 4 Bronze in Design.
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Full information about the 2012 Awards and winners can be found at: www.canneslions.com.

For more information, contact:
Sarah Owen (00 44 7958 202 990) Charlotte Read (00 44 7939 0161 82) or Lizi Jeffery (00 44 7973 593 464) at Pumpkin:
E: firstname@pumpkin.uk.com
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Ogilvy & Mather invests in young talent at Cannes Lions

2012-06-18 00:00:00

Cannes, France, June 18, 2012 – Integrated advertising and marketing communications agency, Ogilvy & Mather has announced a series of initiatives to nurture young talent, spearheaded by their sponsorship of the Cannes Young Lions Competition 2012.
Ogilvy’s sponsorship and presence in the Young Lions Zone will further inspire the younger delegates, with a focus on social, mobile and the digital technologies that enable them. The Festival Programme and the Lions Daily News will each feature a press campaign supporting the sponsorship, centered on the statement: “Ogilvy & Mather is proud to nurture the young.”
Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, said: “Investing in fresh creative blood for the future is paramount to the on-going growth of the advertising, marketing and communications industry. At Ogilvy we believe in this passionately and we are dedicated to nurturing and inspiring our industry’s young creatives, not just at Ogilvy with our Young Stars programme, but throughout our entire industry.”
Thomas Crampton, Asia Pacific Director of Social@Ogilvy, will lead a master class focusing on ‘Socialising Your Job’. The session is targeted at younger delegates and will cover the social-based skills that will help them be more successful. During Crampton’s practical class, participants will contribute their own ideas on how to deliver business value as well as great creative.
The Young Lions sponsorship dovetails with Ogilvy’s on-going Young Stars Competition. Ogilvy launched this initiative in 2011 to foster and promote young talent throughout the Ogilvy network. This year Young Stars winners will enjoy an all-expenses paid trip to the Cannes Lions Festival 2012, where they can participate in seminars and activities across the Festival. There is also a Young Stars Daily Briefing dedicated to Ogilvy’s younger delegates. The strong line-up of speakers includes Jim Stengel, Leonardo O’Grady, Graham Fink and Johnny Hornby.

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

O&M North America Wins 18 Effie Awards, Ranked Most Effective Agency

2012-05-24 00:00:00

NEW YORK, NY, May 24, 2012 – Ogilvy & Mather North America was ranked as the most effective agency in North America by the Effie organization at its annual awards gala recognizing “Ideas that Work.” In addition, O&M client IBM was named as the most effective brand by the Effie organization and the second most effective advertiser in recognition of the eight Effie awards won and the success of that work in delivering results.
O&M won a total of 18 Effie Awards, including five Gold, eight Silver and five Bronze. The total number of awards and the points awarded for Gold pushed Ogilvy & Mather to the number one most effective agency brand in the annual Effie Index rankings for North America. WPP was ranked as the most effective holding company in North America.
“Effie is the gold standard in awards representing not just great work but great work that gets results,” said John Seifert, Chairman & CEO of Ogilvy & Mather North America. “It is a great honor for Ogilvy and our clients to have demonstrated such great success where it counts – with work that sells – something our founder David Ogilvy espoused every day.”
The agency and its client IBM won a total of eight Effies, for the Smarter Planet campaign and the IBM Watson campaign.
“It is encouraging to see work that resonates with IBM Clients and the world at large recognized for its business and brand building effectiveness,” said John Kennedy, VP Corporate Marketing for IBM.
Three Gold Effies went to campaigns for IBM on behalf of “Watson” and “Smarter Planet” initiatives. Gold was also awarded to O&M Chicago for Truvia Sweetness Stories. In additional, IKEA’s The Life Improvement Store was awarded Gold at the Shopper Marketing Effie Awards.
Work for IBM also won five Silver Effies. O&M Chicago won a Silver Effie for CDW’s People Who Get IT campaign, and O&M New York/O&M Chicago received a Silver Effie for UPS’s We Love Logistics campaign. Two Bronze Effies were awarded to O&M Toronto for Dove’s Singin’ in the Rain. A Bronze Effie was also awarded to O&M Atlanta for Zoosk’s Online Dating, Your Way campaign and to O&M New York for IKEA. Neo@Ogilvy contributed to several of the agency’s Effies as well as the Bronze Effie for Lenovo.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Ogilvy & Mather cleans up at CLIO Awards

2012-05-16 00:00:00

NEW YORK, NY, May 16, 2012 – Ogilvy & Mather was honored at the 53rd Annual Clio Awards in multiple categories recognizing outstanding work and creative achievements.
The Clios named the agency Network of the Year for award-winning work throughout the Ogilvy network, including executions for TEDx from Buenos Aires, IBM “Think Exhibit Posters” from New York, Unicef “Costume” from Santiago, Chile, and the Irish Society for the Prevention of Childhood Cruelty (ISPCC) from Ireland.
“It is terrific to be recognized by your peers. I am thrilled at the diversity of creativity coming from all our global offices. This award goes to our clients and to everyone in the network,” said Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, who accepted the award at the Clio Awards. He noted that 23 Ogilvy & Mather offices won awards contributing to the Network of the year honor.
Longtime Executive Chairman of Ogilvy & Mather India, Piyush Pandey, was named winner of the Clio Awards Lifetime Achievement Award.
In presenting the award to Mr. Pandey, Ogilvy & Mather Chairman Shelly Lazarus said, “Over his 30 year career, Piyush has won over 600 awards and is known in his native India as the ‘godfather’ of modern advertising. My favorite thing about Piyush is that he doesn’t think of advertising as a job. As he says, ‘When you’re having so much fun, how can you call it work?’ Congratulations to my long-time friend and collaborator on such a well-deserved achievement.”
Also at the Clio Awards, Memac Ogilvy Tunis won the Grand Clio in Innovative Media for “The Return of Dictator Ben Ali.” This multi-platform effort drove Tunisians to vote for the country’s president by reminding the country of its past under dictatorship.
“This campaign succeeded in achieving a record 88% voter turnout,” said Ogilvy’s Tham Khai Meng. “This is advertising playing its greatest role. It demonstrates the power we have to make the world a better place.”
“The breath of work seen from Ogilvy & Mather this year was truly astounding. The recognition they are receiving is well-deserved and I believe that they are not just having a great year, I expect to see them dominating the creative landscape for some time to come,” said Karl Vontz, Director of the CLIO Awards.

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.