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TBWA\Worldwide

New York, United States

Full Service

The Disruption® Company

TBWA is the Disruption® Company. Where ideas creatively solve business problems.

TBWA is a full-service marketing and communications network offering brand strategy, integrated communications, search and analytics, digital & interactive and branding & design.

TBWA is ranked as a top 10 worldwide advertising agency and has been recognized by Advertising Age as the “Best International Network of the Decade.” 

TOP
GLOBAL CLIENTS

Philosophy & Competitive Advantages

We believe in the power of big disruptive ideas. Ideas that lead to campaigns that are noticed, talked about, and frequently become part of the popular culture. Ideas that find the core human truth that is at the heart of the brand and leverage it in a way that resonates with the audience. Ideas that drive the client's business and have lead to us winning more Grand Effies for advertising effectiveness than any other agency on the planet.

Whether it's helping Apple challenge the world to "Think Different" or helping Thomson Reuters articulate their disruptive positioning as The Answer Company; or repositioning GoDaddy as the global champion for small business. We are dedicated to creating fresh ideas that break through. We are dedicated to doing the kind of work that is difficult, if not impossible, to ignore. 

Network Description

TBWA is The Disruption® Company: the cultural engine for 21st century business. One of the world’s most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands.

A top ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, Intel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Singapore Airlines, Standard Chartered Bank and Thomson Reuters.

Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. 

LEADERSHIP

Troy Ruhanen

Troy Ruhanen

President and CEO
Chris Garbutt

Chris Garbutt

Global Creative President
Nick Barham

Nick Barham

Global Chief Strategy Officer
Kyla Jacobs

Kyla Jacobs

Global Head of Business Development
Luke Eid

Luke Eid

President of TBWA\Digital Arts Network
Baker Lambert

Baker Lambert

Global Data Director
Erica Hoholick

Erica Hoholick

President, TBWA\Media Arts Lab
Erik Vervroegen

Erik Vervroegen

Global Head of Art
Anaka  Kobzev

Anaka Kobzev

Global Head of Communications
James Vincent

James Vincent

President, International
Joanne Lao

Joanne Lao

CEO, TBWA\Greater China
Erin Riley

Erin Riley

President, TBWA\Chiat\Day LA
Rob Schwartz

Rob Schwartz

CEO, TBWA\Chiat\Day NY
Nancy Reyes

Nancy Reyes

Managing Director, TBWA\Chiat\Day NY
Jill Nykoliation

Jill Nykoliation

President, TBWA\Juniper Park