To create advertising and communications that stand out and work to achieve our client's objectives. To do that, we operate by the "Close to the Customer" credo, a philosphy that touches and influences how the agency approaches its profession. We are a "media neutral" agency, and the solutions we recommend to our clients are not biased toward advertising. Rather they represent the best mix of communication tools available to meet the defined marketing objectives. All of our work is based on the Bozell process - a disciplined strategic planning process rooted in knowledge.

FCB Worldwide is the international advertising brand of True North Communications. Bozell Omaha coordinates with the FCB International office to handle client global needs.