8521 Six Forks Road
4th Floor Raleigh North Carolina 27615-2941
United States
Phone:919 848-2400
Jim Cobb
President/CEO
Phone:919 844 2711
Bruce Hall
SVP, Research/Consumer Insights
Phone:919 844-2724
Donna Mercer
COO, SVP of Media Assets
Phone:919 844-2739
Stephanie Styons
SVP, Public Relations
Phone:919 844 2775
Contact this company
About Howard, Merrell & Partners
Everyone has a story. Add Howard, Merrell & Partners’s here!Edit
Languages
English
Philosophy & Competitive Advantages
Our mission to help a handful of great clients take their brands to extraordinary levels. Two decades ago Howard, Merrell & Partners set out on a strategic path to evolve a “higher order branding” model that treats brand equity as a balance sheet asset, and branding as a financial issue -- not just an advertising issue.
This new model addresses the fundamental questions facing every brand marketer: (1) “Where is there a business for the brand?” and (2) “How do we make the right people care about the brand?
This approach is fueled by a culture that celebrates rigor of analysis, emotive creative that creates empathy for the brand and, ultimately, doing the right thing for the client and their customers.
Network Description
The company is perhaps independent. If not, it can be edited hereEdit
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.