Lenovo - “Boot or Bust”
Lenovo
| Title | Boot or Bust |
| Agency | McKinney |
| Advertiser | Lenovo |
| Brand | Lenovo |
| Product Category | Computers, PDAs & Calculators |
| Campaign Name | Boot or Bust |
| Country of Production | United States |
| Date of First Broadcast/Publication | July 13, 2011 |
| Media Type | Interactive |
| Executive Creative Director |
Jonathan Cude |
| Art Director |
Rachel Marshall |
| Creative Group Head |
Philip Marchington |
| Copywriter |
Alex Saiz |
| Account Director |
Lisa Hughes |
Concept
While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust.
