McKinney Durham, United States Full Service

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McKinney Creative Work

Title "Boot or Bust"
Agency McKinney
Campaign Boot or Bust
Advertiser Lenovo
Brand Lenovo
Date of First Broadcast/Publication 7/2011
Business Sector Computers, PDAs & Calculators
Philosophy

While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. 

Media Type Interactive
Executive Creative Director Mr. Jonathan Cude
Art Director Rachel Marshall
Creative Group Head Philip Marchington
Copywriter Alex Saiz
Account Director Lisa Hughes

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