McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: (+1) 919.313.0802
  • Fax: (+1) 919.313.0805

Lenovo - "Boot or Bust" - McKinney

  • Boot or Bust
  • Lenovo
  • Lenovo
  • McKinney
  • United States
  • Boot or Bust
Product CategoryComputers, PDAs & Calculators
Date of First Broadcast/PublicationJuly 13, 2011
Media TypeInteractive
Awards Effie Awards, 2012 (Bronze) for Electronics
Executive Creative Director Jonathan Cude
Art Director Rachel Marshall
Creative Group Head Philip Marchington
Copywriter Alex Saiz
Account Director Lisa Hughes

Concept

While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust.