McKinney, Durham
- 318 Blackwell Street
- Durham, North Carolina 27701
- United States
- Phone: 919.313.0802
- Fax: 919.313.0805
- Country Phone Code: 1
- Website: www.mckinney.com
- Email: hello@mckinney.com
Sherwin-Williams - “Chip It!”
Sherwin-Williams| Title | Chip It! |
| Agency | McKinney |
| Advertiser | Sherwin-Williams |
| Brand | Sherwin-Williams |
| Product Category | Wall & Floor Coverings |
| Campaign Name | Chip It! |
| Country of Production | United States |
| Date of First Broadcast/Publication | February 15, 2012 |
| Media Type | Interactive |
Story
With a click of a mouse, online images - from any website - can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever.
