McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: (+1) 919.313.0802
  • Fax: (+1) 919.313.0805

Sherwin-Williams - "Chip It!" - McKinney

  • Chip It!
  • Sherwin-Williams
  • The Sherwin-Williams Company
  • McKinney
  • United States
  • Chip It!
Product CategoryWall & Floor Coverings
Date of First Broadcast/PublicationFebruary 15, 2012
Media TypeInteractive
Awards AAAA O'Toole Awards, 2013 (Finalist) for Mid-Size Agency
One Show Interactive Awards, 2013 (Merit) for Brand Transformation
One Show Interactive Awards, 2013 (Merit) for User Experience: Interactive Design
The One Show, 2013 (Merit) for Brand Transformation
The One Show, 2013 (Merit) for Brand Transformation
The One Show, 2013 (Merit) for Brand Transformation
Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Cyber Lions: Interactive Tools
IAB MIXX Awards, 2012 (Gold) for Brand Destination Site
IAB MIXX Awards, 2012 (Silver) for Branded Content
IAB MIXX Awards, 2012 (Best in Show) for Best in Show
IAB MIXX Awards, 2012 (Gold) for Brand Destination Site

Story

With a click of a mouse, online images - from any website - can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever.