|Advertiser||The Sherwin-Williams Company|
|Date of First Broadcast/Publication||2/2012|
|Business Sector||Wall & Floor Coverings|
With a click of a mouse, online images — from any website — can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever.