McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: 919.313.0802
  • Fax: 919.313.0805

Sherwin-Williams - "Chip It!" - McKinney

  • Chip It!
  • Sherwin-Williams
  • Sherwin-Williams
  • McKinney
  • United States
  • Chip It!
Product CategoryWall & Floor Coverings
Date of First Broadcast/PublicationFebruary 15, 2012
Media TypeInteractive

Story

With a click of a mouse, online images - from any website - can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever.