McKinney Durham, United States Full Service


McKinney Creative Work

Title "Chip It!"
Agency McKinney
Campaign Chip It!
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams
Date of First Broadcast/Publication 2/2012
Business Sector Wall & Floor Coverings

With a click of a mouse, online images — from any website — can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever. 

Media Type Interactive

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