Sherwin-Williams - “Chip It!”
|Product Category||Wall & Floor Coverings|
|Campaign Name||Chip It!|
|Country of Production||United States|
|Date of First Broadcast/Publication||February 15, 2012|
With a click of a mouse, online images - from any website - can be turned into a palette of paint colors with Chip It!, an interactive tool created for Sherwin-Williams. Chip It! analyses the pixels in each image a user selects, matches what it finds to the closest corresponding Sherwin-Williams paint colors and arranges the top 10 most-used colors in a ChipCard to save, share and print. All in a matter of seconds. Turning a color inspiration into a painted reality is now easier than ever.