McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: 919.313.0802
  • Fax: 919.313.0805

Big Boss Brewing Company - "Beercade: The Last Barfighter" - McKinney

  • Beercade: The Last Barfighter
  • Big Boss Brewing Company
  • Big Boss Brewing Company
  • McKinney
  • United States
  • Beercade
Product CategoryBeers, Ciders, Lagers
LanguageEnglish
Media TypeGaming
Length77 Seconds
Awards Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Best Use Or Integration Of Gaming

Story

The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time on non-client related projects, has found a way to breathe new life into both beer tasting and arcade gaming.

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss's most popular beer brands.