The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time on non-client related projects, has found a way to breathe new life into both beer tasting and arcade gaming.

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss's most popular beer brands.