McKinney Durham, United States Advertising / Full Service / Integrated

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McKinney Creative Work

Title "Beercade: The Last Barfighter"
Agency McKinney
Campaign Beercade
Advertiser Big Boss Brewing Company
Brand Big Boss Brewing Company
Business Sector Beers, Ciders, Lagers
LanguageEnglish
Story

The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time on non-client related projects, has found a way to breathe new life into both beer tasting and arcade gaming.

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss's most popular beer brands.

Media Type Gaming
Length77 seconds

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