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McKinney Creative Work

Title "Colors in Motion"
Agency McKinney
Campaign Color Chips
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives

The Color Chips campaign continues with new TV spots directed and produced by award-winning animation studio BuckTV and supporting print executions in style and design magazines. New utilities have been added to the online tool Chip It!, including color chip reordering and streamlined tagging for individual ChipCards. And the HGTV® HOME color collections have also been expanded in this campaign with three new Sherwin-Williams color combinations, complete with design tips to help homeowners create harmonious room-to-room color transitions. Each iteration of Color Chips celebrates the places you can go when you make the most of your color with the very best paint. 

Media Type Television
Length30 seconds
More Information
Animation BuckTV
Associate Creative Director Jenny Nicholson
Art Director JD Humphreys
Group Creative Director Ellen Steinb
Chief Creative Officer Mr. Jonathan Cude

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