|Campaign||Go & Smell the Roses|
|Business Sector||Transport, Travel and Tourism|
"Go & Smell the Roses" is more than a tagline in an advertising campaign. It's a rally cry. With this new campaign, we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses.
|Tagline||Go & Smell the Roses|
|Associate Creative Director||Mr. Matt Trego|
|Associate Creative Director||Stevie Archer|
|Group Creative Director||Philip Marchington|
|Chief Creative Officer||Mr. Jonathan Cude|