McKinney Durham, United States Full Service

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McKinney Creative Work

Title "Mezamashii Manifesto"
Agency McKinney
Campaign Mezamashii Run Project
Advertiser Mizuno
Brand Mizuno - Running
Business Sector Athletic Footwear
Story

Instead of spending a relatively small budget on traditional advertising, Mizuno paid to put their shoes where their mouth is. Through mezamashiirunproject.com, they distributed 4,000 pairs of shoes over three months. It took just hours, however, for runners to talk about their “brilliant run” on Twitter, Facebook and blogs. A smattering of print and banner ads also helped spread the word. 

Media Type Web Film
Length62 seconds
More Information http://mizunousa.com/mezamashiirunproject
Group Creative Director Ms. Liz Paradise

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