McKinney Durham, United States Advertising / Full Service / Integrated

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McKinney Case Studies

Title "Mezamashii Run Project"
Agency McKinney
Campaign Mezamashii Run Project
Advertiser Mizuno
Brand Mizuno - Running
Business Sector Athletic Footwear
LanguageEnglish
Story

Instead of spending a relatively small budget on traditional advertising, Mizuno paid to put their shoes where their mouth is. Through mezamashiirunproject.com, they distributed 4,000 pairs of shoes over three months. It took just hours, however, for runners to talk about their “brilliant run” on Twitter, Facebook and blogs. A smattering of print and banner ads also helped spread the word. 

Media Type Case Study
Length145 seconds
Group Creative Director Ms. Liz Paradise

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