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McKinney Creative Work

Title "Super/Natural"
Agency McKinney
Campaign Super/Natural
Advertiser Mizuno
Brand Mizuno USA
Date of First Broadcast/Publication 10/2013
Product Wave Prophecy 3
Business Sector Athletic Footwear
LanguageEnglish
Story

Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. 

Media Type Television
Length77 seconds
Production Company Paradoxal
Art Director Will Dean
Chief Creative Officer Mr. Jonathan Cude
Copywriter Mr. Roger Fish
Director Mr. Michael Lawrence
Producer Mrs. Regina Brizzolara
Editor Mr. Nick Adcock
Creative Technologist Josh Souter

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