McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: (+1) 919.313.0802
  • Fax: (+1) 919.313.0805

Mizuno USA - "Super/Natural" - McKinney

  • Super/Natural
  • Mizuno USA
  • Mizuno
  • McKinney
  • United States
  • Super/Natural
Product NameWave Prophecy 3
Product CategoryAthletic Footwear
Date of First Broadcast/PublicationOctober 25, 2013
Media TypeTelevision
Length77 Seconds
Production Company Paradoxal
Art Director Will Dean
Chief Creative Officer Jonathan Cude
Copywriter Roger Fish
Director Michael Lawrence
Producer Regina Brizzolara
Editor Nick Adcock
Creative Technologist Josh Souter


Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run.