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McKinney Creative Work

Title "Kaleidoscope"
Agency McKinney
Campaign Color Chips
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams
Date of First Broadcast/Publication 3/2014
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Story This 30-second spot takes viewers on a trip, of sorts. It's yet another iteration of the successful "Color Chips" campaign — a four-time Effie finalist and two-time winner. The abstract narrative quickly draws your attention and bends your imagination. The possibilities of color do, indeed, seem endless. And once again, the music is quite catchy. 
Tagline Where will color take you?
Media Type Television
Length30 seconds
Production Company Buck
Music Beacon Street
Art Director J.D. Humphreys
Group Creative Director Ms. Ellen Steinberg
Chief Creative Officer Mr. Jonathan Cude
Copywriter Leslie Gray
Executive Producer Mr. Josh Eggleston

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