McKinney Durham, United States Advertising / Full Service / Integrated

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McKinney Creative Work

Title "Coastal Cool"
Agency McKinney
Campaign HGTV HOME
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams
Product HGTV HOME Coastal Cool and Global Spice collections
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Story

This campaign features objects inspired by one of four color collections arranged in eye-catching, geometric ways. Such pictorial tidying is called knolling, a term coined in the 1980s and a practice made famous more recently by American sculptor Tom Sachs. TV spots highlighting the HGTV HOME by Sherwin-Williams Coastal Cool and Global Spice collections show color-themed objects moving in stop-motion animation before transforming into their corresponding color chips inside a home's floor plan. In print and digital ads, objects representing the Traditional Twist and Softer Side collections are mixed with color chips to create colorful, beautifully organized patterns. With 20 colors per collection, that's a lot of mixable, matchable possibility. 

Media Type Television
Length30 seconds

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