This campaign features objects inspired by one of four color collections arranged in eye-catching, geometric ways. Such pictorial tidying is called knolling, a term coined in the 1980s and a practice made famous more recently by American sculptor Tom Sachs. TV spots highlighting the HGTV HOME by Sherwin-Williams Coastal Cool and Global Spice collections show color-themed objects moving in stop-motion animation before transforming into their corresponding color chips inside a home's floor plan. In print and digital ads, objects representing the Traditional Twist and Softer Side collections are mixed with color chips to create colorful, beautifully organized patterns. With 20 colors per collection, that's a lot of mixable, matchable possibility.