McKinney, Durham Follow Update

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: (+1) 919.313.0802
  • Fax: (+1) 919.313.0805

Samsung - "Brûlée" - McKinney

  • Brûlée
  • Samsung
  • Samsung
  • McKinney
  • United States
  • Samsung Home Appliance
Product NameCHEF Collection
Product CategoryWashing Machines, Refrigerators & Other Large Apppliances
Date of First Broadcast/PublicationJune 2014
Media TypeTelevision
Length31 Seconds
Executive Creative Director Peter Nicholson


The centerpiece of the Samsung Home Appliance campaign, the largest integrated marketing effort from the brand to date, is five 30-second spots supported by three full-page print executions with more than 50 insertions. Supporting the brand's latest innovations for the home, many of the spots and print pieces highlight the Chef Collection suite of premium kitchen appliances, which are portrayed as extensions of the passionate home cook. The aesthetic beauty of the appliances combined with their technological innovations elevate any everyday task, from cleaning and cooking to food preservation.