|Campaign||Samsung Home Appliance|
|Date of First Broadcast/Publication||6/2014|
|Business Sector||Washing Machines, Refrigerators & Other Large Apppliances|
The centerpiece of the Samsung Home Appliance campaign, the largest integrated marketing effort from the brand to date, is five 30-second spots supported by three full-page print executions with more than 50 insertions. Supporting the brand's latest innovations for the home, many of the spots and print pieces highlight the Chef Collection suite of premium kitchen appliances, which are portrayed as extensions of the passionate home cook. The aesthetic beauty of the appliances combined with their technological innovations elevate any everyday task, from cleaning and cooking to food preservation.
|Executive Creative Director||Mr. Peter Nicholson|