McKinney Durham, United States Advertising / Full Service / Integrated

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McKinney Creative Work

Title "Brûlée"
Agency McKinney
Campaign Samsung Home Appliance
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication 6/2014
Product CHEF Collection
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Story

The centerpiece of the Samsung Home Appliance campaign, the largest integrated marketing effort from the brand to date, is five 30-second spots supported by three full-page print executions with more than 50 insertions. Supporting the brand's latest innovations for the home, many of the spots and print pieces highlight the Chef Collection suite of premium kitchen appliances, which are portrayed as extensions of the passionate home cook. The aesthetic beauty of the appliances combined with their technological innovations elevate any everyday task, from cleaning and cooking to food preservation. 

Media Type Television
Length31 seconds
Executive Creative Director Mr. Peter Nicholson

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