McKinney, Durham Follow Update

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MENTOS ROLLS WITH MCKINNEY: New partnership and new brand campaign herald Mentos’ return to U.S. TV

September 4, 2013


New York, NY September 4—McKinney and Mentos, one of the most recognized and beloved confectionaries in the world, are launching a partnership and campaign that represent a significant shift for the brand as it seeks to generate further category growth in the U.S. market. McKinney has …

Chip It! heralds first McKinney Ten Percent innovation in 2012

February 15, 2012


Now with just the click of a button, any online image can turn into a palette of paint colors with Chip It!™, an interactive tool created by McKinney for Sherwin-Williams. The first-of-its-kind Web-based tool allows consumers to select any online picture and instantly identify the Sher…

McKinney and EvoApp kick off Social Bowl 2012

February 2, 2012


Socialbowl.tv offers marketers in-depth analysis of the lasting social and brand value of an ad buy during the Big Game * McKinney and EvoApp announced today the launch of socialbowl.tv, a site for marketers who want to know who leveraged the Super Bowl for lasting brand and social traction.…