Agency Profile

McKinney, Durham

  • 318 Blackwell Street
  • Durham, North Carolina 27701
  • United States
  • Phone: 919.313.0802
  • Fax: 919.313.0805

Philosophy & Competitive Advantages

Pound for pound, there’s no agency in America with our track record of results. We operate from one very simple premise: your success is our success. We win lots of awards, but the one we covet most is the Effie. We’ve won 29 Effies since 2003 and we’re happy to prove that there’s no agency where you have a better chance of Effie-worthy results. We demand a lot of ourselves, and we’ve done things to adapt to our changing world that most agencies are only starting to worry about. Our clients are based an average 992 miles from our front door. We must be doing something right for so many clients to be willing to travel so far, and bypass so many other good agencies, to work with us. Part of it is our focus on results. Part of it is our focus on the right people. Our staff comprises top talent from six continents, nine countries and 48 states. We are picky: we assess 150 people for every six we interview for every one hire. Our CEO is on the board of the 4A’s, was founding chair the Interactive Advertising Bureau Agency Advisory Board and ran Leo Burnett USA before coming to McKinney. His credentials are pretty much the norm here. People also say we’re good to work with. Maybe that’s because we have toiled at places where people were too busy stabbing each other in the back to notice the real competition was outside the building. We live by the “No Asshole” rule. It’s amazing what you can accomplish when you really like and respect each other. Part of it is we are constantly seeking more powerful ways for brands and people to connect. Real strategic and creative integration is hard. To make it happen, we were the first major agency to put digital into our existing disciplines and the third agency to pioneer connection planning; our media planners and creatives collaborate freely, and we literally built our work environment to enable the kind of left- and right-brained collaboration that true integration requires.

Trade Organizations

American Association of Advertising Agencies (United States)

Contacts

New Business

Michael Densmore
Chief Marketing Officer
Phone: 646-380-5804
michael.densmore@mckinney.com

New Business

Stephanie Sumner
Director of Business Development
Phone: 919-313-4195
stephanie.sumner@mckinney.com

Personnel

Number of Employees: 200
Brad Brinegar
Chairman and CEO
Phone: 919-313-4043
brad.brinegar@mckinney.com
John Newall
President

Jonathan Cude
Chief Creative Officer
Phone: 919-313-4109
jonathan.cude@mckinney.com
Michael Densmore
Chief Marketing Officer
Phone: 646-380-5804
michael.densmore@mckinney.com
Jim Russell
Chief Strategy Officer
Phone: 919-313-4086
jim.russell@mckinney.com
Stephanie Sumner
Director of Business Development
Phone: 919-313-4195
stephanie.sumner@mckinney.com

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Nationwide Mutual Insurance Company Nationwide
  • Television & Cinema
  • Radio
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
The Sherwin-Williams Company Sherwin-Williams
  • Television & Cinema
  • Radio
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
Travelocity.com LP Travelocity Travel Agencies, Tour Operators
  • Television & Cinema
  • Interactive
  • Social Media
  • Radio
Samsung Samsung Electronics America TV, Hi-Fi, Video, Personal Stereo & Accessories
  • Television
Samsung Samsung Telecommunications America Mobile Telephone & Pager Sets
  • Television
Gold's Gym Gold's Gym
  • Television & Cinema
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
Mizuno Running, Golf, Diamond Apparel, Fashion & Footwear
  • Interactive
  • Print
Meijer, Inc. Meijer Department Stores, Supermarkets
  • Television
  • Interactive
  • Print
Century Link Business
  • Television & Cinema
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
  • Research & Others
Gold's Gym Gold's Gym Express Sports & Health Clubs, Gyms, Spas, Diet Clinics
  • Television
  • Interactive
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
  • Research & Others
Big Boss Brewing Company Big Boss Beers, Ciders, Lagers
  • Packaging, Branding & Design
  • Promotion & Event
Dognition Dognition Internet Sites (Excluding ISPs)
  • Web Site
Royal Canin Royal Canin Others
  • Interactive
  • Marketing Research & Study
Brown Forman Corporation Bonterra
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
Urban Ministries of Durham Urban Ministries of Durham
  • Interactive
  • Research & Others
  • Promotion & Event
Zenph Sound Innovations Zenph Others

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Best Use Or Integration Of Gaming Big Boss Brewing Company 2013
ACT Responsible Tributes Above the Influence 2011
Graphis Shows Gold Packaging Series Big Boss "Handle Your Business" 2011
Graphis Shows Gold Environment Nike "Beat Gasoline" 2011
4A's Jay Chiat Awards for Strategic Excellence finalist Social Media Strategy Travelocity 2010
Communication Arts Design Annual Winner & in book Posters (Series) Nike 2010
MIXX Award finalist Cross Media Integration Travelocity 2010
MIXX Award finalist Social Marketing Travelocity 2010
MIXX Award finalist Business to Business Qwest SMB 2010
MIXX Award finalist Business to Business Qwest BMG 2010
MIXX Award finalist Digital Integration Nationwide Insurance 2010
OMMA Awards finalist Content Integration in Online Advertising category Qwest Consumer 2010
OMMA Awards finalist Use of Gaming in Online Advertising category Qwest Consumer 2010
The One Show Merit Collateral / Posters, P.O.P. and In-Store - Campaign Nike 2010
Communication Arts in book North Carolina Department of Tourism campaign from 1976 and Royal Caribbean campaign from 1983 Royal Caribbean 2009
Communication Arts Design Annual in book Packaging/Labeling Big Boss 2009
Graphis Advertising Annual Gold Battle of the Bands Battle of the Bands 2009
MIXX Award finalist Not-for-Profit/Public Service Triangle Corporate Battle of the Bands 2009
O'Toole Multicultural Award Finalist winner Local Public Service Urban Ministries of Durham 2009
The One Show Second Cut Non-broadcast single Nike 2009
The One Show First Cut Non-broadcast single Nike 2009
Webby Awards finalist Integrated Mobile Experience Virgin Atlantic 2009
Alfred P. Sloan Award for Business Excellence in Workplace Flexibility Alfred P. Sloan Award Human Resources McKinney 2008
Cannes Lions International Festival of Creativity shortlist Cyber lions: corporate information website/microsite McKinney 2008
Cannes Lions International Festival of Creativity shortlist Cyber lions: Interactive campaigns Virgin Mobile USA 2008
Cannes Lions International Festival of Creativity shortlist Promo Lions: Business to Business Products, Services & Media McKinney 2008
MIXX Award Gold Mobile Platforms Virgin Atlantic 2008
OMMA Awards finalist Mobile or Wireless Virgin Atlantic 2008
The EFFIE Awards Silver Leisure Products Polaris 2008
The EFFIE Awards Silver Consumer Electronics Sony 2008
The One Show shortlist Self-promotion McKinney 2008
Webby Awards Honoree Integrated Campaign Polaris Industries Inc 2008
Buzz Award Finalist Outdoor/OOH Virgin Mobile 2007
Buzz Award Best Other Entry Winner Other Travelocity 2007
Cannes Lions International Festival of Creativity Shortlist Cyber lions: Interactive Campaigns Sony 2007
Communicaton Arts winner Illustration : Motion/Animation series Qwest Enterprise 2007
Creative Media Awards Finalist Business Media NASDAQ 2007
D&AD Awards / Yellow Pencil in-book Integrated Polaris Industries Inc 2007
MIXX Award Silver Public Service/Not for Profit Full Frame Documentary Film Festival 2007
One Show Interactive Awards Silver Pencil Integrated Branding Campaign Polaris Industries Inc 2007
One Show Interactive Awards Finalist Integrated Branding Campaign Oasys Mobile 2007
One Show Interactive Awards Bronze Pencil other interactive digital media Full Frame Documentary Film Festival 2007
The EFFIE Awards Bronze Small Budget Oasys Mobile 2007
The EFFIE Awards Bronze Renaissance NASDAQ 2007
The EFFIE Awards Silver Retail Oasys Mobile 2007
The EFFIE Awards Gold Culture and The Arts Full Frame Documentary Film Festival 2007
Webby Awards People's Voice winner in the integrated category Integrated Oasys Mobile, Inc 2007
Webby Awards Finalist Integrated Oasys Mobile, Inc 2007
4A's Jay Chiat Awards for Strategic Excellence Gold Product/Service Introduction Audi of America, Inc. 2006
Adweek Buzz Award Best Outdoor/OOH OOH Travelocity 2006
Adweek Buzz Award Best Integrated Campaign integrated Audi of America, Inc. 2006
Cannes Lions International Festival of Creativity shortlist Media Lions: Best use of Mixed media Oasys Mobile 2006
Cannes Lions International Festival of Creativity shortlist Media Lions: Best use of Mixed media Audi of America, Inc. 2006
Cannes Lions International Festival of Creativity Bronze Cyber lions: Interactive campaign Audi of America, Inc. 2006
Cannes Lions International Festival of Creativity shortlist Cyber lions : Travel, entertainment & Leisure Full Frame Documentary Film Festival 2006
CLIO Awards shortlist Audi of America, Inc. 2006
CLIO Awards Campfire entry short listed Audi of America, Inc. 2006
CLIO Awards Campfire entry short listed Content & Contact Audi of America, Inc. 2006
Communication Arts Winner Advertising Annual for Vertical poster Poster: Public Service American SIDS Institute 2006
Communication Arts Winner: 2006 Design Annual for Catalogs Design: Catalogs Polaris Industries Inc 2006
Communication Arts Photography Exhibit : award of Excellence American SIDS Institute 2006
Communication Arts Photography Annual: accepted in annual American SIDS Institute 2006
Creative Media Awards winner Branded Content/Product Placement Oasys Mobile, Inc 2006
Creativity Best Work of 2005 Audi of America, Inc. 2006
Creativity Best Interactive work of the last 20 yrs Audi of America, Inc. 2006
International ANDY Awards bronze ANDY Integrated Audi of America, Inc. 2006
International Automotive Advertising Awards (IAAA) Bronze Poster & Outdoor Posters-Indoor Leith Audi 2006
London International Awards - LIA Finalist Integrated Oasys Mobile, Inc 2006
MediaPost winner Branded Content/Product Placement Oasys Mobile, Inc 2006
MIXX Award Gold Viral, Word of mouth, Peer to peer marketing Oasys Mobile, Inc 2006
MIXX Award Gold Product Launch Oasys Mobile, Inc 2006
O'Toole Multicultural Award Finalist 3rd place for mid-size companies mid-size agency all 2006
One Show Interactive Awards Finalist Integrated Branding Campaign Groundwork's Dance Theatre 2006
One Show Interactive Awards Bronze Integrated Branding Campaign Audi of America, Inc. 2006
One Show Interactive Awards Finalist Viral and email - business to consumer Audi of America, Inc. 2006
One Show Interactive Awards Finalist Web sites- self promotion McKinney 2006
One Show Interactive Awards Finalist banners- Dynamic- Business to Consumer Single Audi of America, Inc. 2006
The EFFIE Awards Bronze Travel & Tourism Travelocity 2006
The EFFIE Awards Silver Culture and The Arts/National or Regional Full Frame/Double take Documentary Film Festival 2006
The EFFIE Awards Silver Anything Goes Full Frame/Double take Documentary Film Festival 2006
The EFFIE Awards Silver New Product / Service Intro Audi of America, Inc. 2006
The EFFIE Awards Silver Media Strategy Audi of America, Inc. 2006
The One Show Finalist Brand and Corporate Identity Design- booklet brochure Polaris Industries Inc 2006
The One Show Finalist Integrated Branding Campaign Audi of America, Inc. 2006
The One Show Finalist Exceptional Innovation in Marketing-Innovative Marketing campaign Audi of America, Inc. 2006
The One Show Silver Exceptional Innovation in Media-Innovative use of Media - Interactive/New Media: campaign Audi of America, Inc. 2006
Advertising Week Battle of the Bands 1st Place winner Pants! McKinney 2005
Adweek Audi of America 2005
Brandweek Named one McKinney/Audi 2005
Business Week Corporate Awards one of 50 McKinney/Audi 2005
Buzz Award Winner of Buzz award in integrated Integrated category Audi of America 2005
Creativity Number 1 favorite interactive campaign Audi of America 2005
Creativity winner Integrated Audi of America 2005
Fortune Corporate Battle of the Bands 1st Place winner Pants! McKinney 2005
International Automotive Advertising Awards (IAAA) Silver Interactive Media Rich Media Banners Audi of America, Inc. 2005
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury TV Audi of America, Inc. 2005
International Automotive Advertising Awards (IAAA) Silver Complete Campaign Audi of America 2005
MIXX Award Silver Viral Audi of America 2005
MIXX Award Gold Integration Audi of America 2005
MIXX Award Gold Product Launch Audi of America 2005
MIXX Award Best in show n/a Audi of America 2005
The EFFIE Awards Gold Culture and The Arts Full Frame 2005
The EFFIE Awards Gold Financial Services/Image NASDAQ 2005
The EFFIE Awards Silver Travel/Tourism/Destination Travelocity 2005
The EFFIE Awards Gold Retail/Etail-Specialized Travelocity 2005
Wall Street Journal Audi of America 2005
Yahoo! Creative Works Summit Big Purple Chair! Audi of America, Inc. 2005
Advertising Week Battle of the Bands 1st place Winner Pants! 2004
Adweek Best Spot of the month N / A Audi of America, Inc. 2004
Athena Awards Silver Print Audi of America, Inc. 2004
Athena Awards Gold Automotive Audi of America, Inc. 2004
B2B Marketing Awards Runner-Up Print Campaign American Airlines Cargo 2004
Cannes Lions International Festival of Creativity Shortlist Best Use of Mixed Media Audi of America, Inc. 2004
Cannes Lions International Festival of Creativity Shortlist Public Health & Safety La Leche League 2004
Cannes Lions International Festival of Creativity Shortlist Public Health & Safety La Leche League 2004
Cannes Lions International Festival of Creativity Shortlist Entertainment & Leisure Full Frame/Double take Documentary Film Festival 2004
CLIO Awards Shortlist Campaign Lands' End 2004
CLIO Awards Shortlist Banking/Financial First Citizens Bank 2004
CLIO Awards Shortlist Automotive Audi of America, Inc. 2004
CLIO Awards Shortlist Campaign Audi of America, Inc. 2004
CLIO Awards Bronze Campaign La Leche League 2004
Communication Arts Accepted in Annual Poster Audi of America, Inc. 2004
Creativity Top Tracks Commercial Music Audi of America, Inc. 2004
EFFIE USA Gold Financial Services / Image First Citizens Bank 2004
Graphis Accepted in Annual N / A Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury Catalog Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury Print Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury Print Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury Print Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Silver Passenger Cars Luxury Print Audi of America, Inc. 2004
International Automotive Advertising Awards (IAAA) Bronze Passenger Cars Luxury Catalog Audi of America, Inc. 2004
Mercury Awards Finalist Public Service Announcement Habitat for Humanity Wake County 2004
One Show Interactive Awards Merit Integrated Branding Campaign Travelocity 2004
The EFFIE Awards Gold Financial Services/ Image First Citizens Bank 2004
The EFFIE Awards Bronze Corporate Reputation/lmage/Identity Audi of America, Inc. 2004
The One Show Merit Award Collateral Design-POP and In-Store-Campaign Audi of America, Inc. 2004
The One Show Merit Award Collateral Design-POP and In-Store-single Audi of America, Inc. 2004
The One Show Merit Award Collateral Advertising: Trade B/W or Color. Any Size: Campaign Segway 2004
The One Show Merit Award Newspaper over 600 lines: Single Audi of America, Inc. 2004
Yahoo! Creative Works Summit Big Purple Chair! N / A Audi of America, Inc. 2004
4A's Jay Chiat Awards for Strategic Excellence Gold Small Budgets (less than $5 million) or Pro-Bono First Citizen's Bank 2003
Art Directors Club Awards Distinctive Merit Audi of America, Inc. 2003
Art Directors Club Awards Distinctive Merit Audi of America, Inc. 2003
Athena Awards Silver Single-Healthcare Products & Services Bikram's Hot Yoga Studio 2003
Athena Awards Gold Campaign-Healthcare Products & Services Bikram's Hot Yoga Studio 2003
Athena Awards Gold Single-Healthcare Products & Services Bikram's Hot Yoga Studio 2003
Cannes Lions International Festival of Creativity Shortlist Travel & Leisure Full Frame/Doubletake Documentary Film Festival 2003
Cannes Lions International Festival of Creativity Shortlist Travel & Leisure Full Frame/Doubletake Documentary Film Festival 2003
Cannes Lions International Festival of Creativity Shortlist Travel & Leisure Full Frame/Doubletake Documentary Film Festival 2003
Cannes Lions International Festival of Creativity Shortlist Travel & Leisure Bikram's Hot Yoga Studio 2003
Cannes Lions International Festival of Creativity Shortlist Travel & Leisure Bikram's Hot Yoga Studio 2003
CLIO Awards Shortlist Entertainment Promotion Full Frame/Doubletake Documentary Film Festival 2003
CLIO Awards Shortlist Campaign Full Frame/Doubletake Documentary Film Festival 2003
Communication Arts Placed in Annual Advertising Audi of America, Inc. 2003
Communication Arts Placed in Annual Advertising Audi of America, Inc. 2003
Graphis Advertising Annual Accepted in Annual N / A Georgia Innocence Project 2003
Graphis Advertising Annual Accepted in Annual N / A Georgia Innocence Project 2003
Graphis Advertising Annual Accepted in Annual N / A Georgia Innocence Project 2003
Graphis Advertising Annual Accepted in Annual N / A Georgia Innocence Project 2003
Graphis Advertising Annual Accepted in Annual N / A Audi of America, Inc. 2003
Graphis Advertising Annual Accepted in Annual N / A Audi of America, Inc. 2003
The EFFIE Awards Silver Small Budgets Full Frame/Doubletake Documentary Film Festival 2003
The EFFIE Awards Gold Culture and The Arts/National or Regional Full Frame/Doubletake Documentary Film Festival 2003
The EFFIE Awards Bronze Financial Services/Image First Citizens Bank 2003
The One Show Merit Award Collateral Poster Single Audi of America, Inc. 2003
The One Show Merit Award Magazine Color: Full Page or Spread Campaign Audi of America, Inc. 2003
The One Show Merit Award Magazine Color. Full Page or Spread: Single Audi of America, Inc. 2003
The One Show Merit Award Magazine Color. Full Page or Spread: Single Audi of America, Inc. 2003
The One Show Bronze Magazine Color. Full Page or Spread: Single Audi of America, Inc. 2003
CLIO Awards Bronze Music-Original Audi of America, Inc. 2002
Communication Arts Placed in Annual Consumer Magazine Ads Audi of America, Inc. 2002
Graphis Accepted in Annual N / A Audi of America, Inc. 2002
Graphis Poster Annual Accepted in Annual N / A Audi of America, Inc. 2002
Graphis Poster Annual Accepted in Annual N / A Audi of America, Inc. 2002
International Automotive Advertising Awards (IAAA) Silver Passenger Cars / Luxury / Print Audi of America, Inc. 2002
International Automotive Advertising Awards (IAAA) Bronze Passenger Cars / Luxury / Print Audi of America, Inc. 2002
International Automotive Advertising Awards (IAAA) Bronze Brand / Full Line / Newspaper Audi of America, Inc. 2002