The Martin Agency Richmond, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Full Service Digital Agency, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Shopper Marketing / Point of Sale / Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research / Consulting, Marketing Technologies / Analytics, Multicultural Marketing, Media Buying / Planning, Corporate Communication, Recruitment / Motivation, Events / Sponsoring, Branding / Product Development, Packaging / Design, Visual/Sound Identity, Strategy and Planning

Founded in: 1965

Employees: 503

Awards: 169

Creative Work: 560

Clients: 42


Contact

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Matt  Williams

Matt Williams

Chief Executive Officer

Joe Alexander

Chief Creative Officer

Phone: (+1) 804 698-8000

Liz Toms

Liz Toms

SVP | Director of Business Development

We’re an ad agency, but you already know that. Let’s focus on a few things you might not know about us. We’re headquartered in Richmond, Va. and we’re “on the...

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The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Matt  Williams

Matt Williams

Chief Executive Officer

Joe Alexander

Chief Creative Officer

Phone: (+1) 804 698-8000

Liz Toms

Liz Toms

SVP | Director of Business Development

About Us

We’re an ad agency, but you already know that. Let’s focus on a few things you might not know about us.

We’re headquartered in Richmond, Va. and we’re “on the map,” so to speak, thanks to our great leaders who helped build this place, people like Harry Jacobs, Mike Hughes and John Adams. And we’re now on even more maps. Like New York. And London, with CCO Joe Alexander and CEO Matt Williams leading the charge.

We’re a full-service agency. In addition to all the usual offerings, we also have media capabilities, a social listening center, local lead generation, a postproduction facility, and a full-service live action and animation studio. There is truly little we can’t accomplish within our walls.

And for 50 years, we’ve created and defined lasting and differentiating brand platforms. From the longest-running tourism campaign in the country, “Virginia is for Lovers,” to our 20-year relationship with GEICO and the most award-winning campaign in 2013 for the JFK Library and Museum, Clouds Over Cuba, we create ideas that endure and enrich. 

 

Philosophy & Competitive Advantages

Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

We’ve created new energy for brands across industries, from consumer packaged goods and retail to financial services and car insurance.

We brought the wonder back to Oreo, helping the world’s leading cookie capture new share and a double-digit increase in consumption around the world. We found GEICO’s sense of humor and helped the company grow from the #8 to the #2 insurance company in the US. We helped transform UPS from the world’s leading shipping company to the world’s leading supply chain and logistics provider by asking, “What can Brown do for you?” and injected a sense of humanity into the world’s largest company, Walmart.

We create energy in ways far beyond traditional advertising. We’ve created a line of paint, a comprehensive design website and a platform for community engagement for Benjamin Moore. We designed a digital experience around the Cuban Missile Crisis for the JFK library that became the most awarded digital experience in the world in 2013 and is still being used as a teaching aid today.
And we challenged consumers to think about faucets in a different way, commissioning famous jewelry designers from around the world to create statement piece necklaces based on Moen’s designs. 

Network Description

The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agency.

Trade Organizations

American Advertising Federation (AAF)
Direct Marketing Association (DMA)
Public Relations Society of America (PRSA)