The Martin Agency, Richmond Follow Update

  • One Shockoe Plaza
  • Richmond, Virginia 23219-4132
  • United States
  • Phone: (+1) 804 698 8000
  • Fax: (+1) 804 698 8001

About Us

We’re an ad agency, but you already know that. Let’s focus on a few things you might not know about us.

We’re headquartered in Richmond, Va. and we’re “on the map,” so to speak, thanks to our great leaders who helped build this place, people like Harry Jacobs, Mike Hughes and John Adams. And we’re now on even more maps. Like New York. And London, with CCO Joe Alexander and CEO Matt Williams leading the charge.

We’re a full-service agency. In addition to all the usual offerings, we also have media capabilities, a social listening center, local lead generation, a postproduction facility, and a full-service live action and animation studio. There is truly little we can’t accomplish within our walls.

We are built on the foundation of Good and Tough. Good means respect, joy love. Tough means pushing, reaching and never settling. We treat each other well, but ask a lot of each other, too.

And for 50 years, we’ve created and defined lasting and differentiating brand platforms. From the longest-running tourism campaign in the country, “Virginia is for Lovers,” to our 20-year relationship with GEICO and the most award-winning campaign in 2013 for the JFK Library and Museum, Clouds Over Cuba, we create ideas that endure and enrich. 

 

Philosophy & Competitive Advantages

Ideas are powerful things. They can change the way people think and behave. But as Spiderman so wisely said, "With great power comes great responsibility." And we believe the power of ideas comes with some very important responsibilities.

First and foremost, we have a responsibility to create ideas that help our clients win in the marketplace. Ideas that build long-term competitive advantage. We have a responsibility to the culture we live and compete in to create ideas that enhance, not diminish. We have a responsibility to the people who work with us and for us to provide opportunities to exercise their creativity and feed their souls. And we have a responsibility to consumers to engage and connect with them in new, powerful and positive ways. Our ideas have the power to make us all richer, of course. But ideas can and should do so much more. They should enrich all of us. The Martin Agency creates ideas that enrich everyone they touch. 

Network Description

The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agenct. 

The company consists of three major networks: McCann Worldgroup, Lowe and Partners, and FCB. Its media agencies are bundled under the IPG Mediabrands entity. It also owns a number of specialty agencies, including public relations, sports marketing, talent representation and healthcare.[3] 

Trade Organizations

Public Relations Society of America (PRSA)
Direct Marketing Association (DMA)
American Advertising Federation (AAF)