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The Martin Agency

Richmond, United States

Full Service

Basic Info

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 467

Awards: 307

Creative Work: 632

Clients: 32


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Michael Chapman

SVP | Managing Director – Strategic Planning

Daniel Fisher

SVP | Executive Creative Director, London

Dean Jarrett

SVP | Chief Communications Officer

James Robinson

SVP | Executive Creative Director
John Adams Jr.

John Adams Jr.

Chairman
Earl Cox

Earl Cox

EVP | Chief Strategy Officer

Kay Lawson

SVP | Director of Recruiting
Matt  Williams

Matt Williams

Chief Executive Officer

Phone: (+1) 804-698-8412

Joe Alexander

Joe Alexander

Chief Creative Officer
Liz Toms

Liz Toms

SVP | Director of Business Development
Ian Davidson

Ian Davidson

Executive Vice President, Managing Director - International
Steve Humble

Steve Humble

Executive Vice President | Managing Director, Integrated Production and Design
Chris Mumford

Chris Mumford

Executive Vice President | Managing Director, Account Management
Beth Rilee-Kelley

Beth Rilee-Kelley

President & Chief Operating Officer
Janet White

Janet White

Chief Financial Officer
Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 467

Awards: 307

Creative Work: 632

Clients: 32

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Michael Chapman

SVP | Managing Director – Strategic Planning

Daniel Fisher

SVP | Executive Creative Director, London

Dean Jarrett

SVP | Chief Communications Officer

James Robinson

SVP | Executive Creative Director
John Adams Jr.

John Adams Jr.

Chairman
Earl Cox

Earl Cox

EVP | Chief Strategy Officer

Kay Lawson

SVP | Director of Recruiting
Matt  Williams

Matt Williams

Chief Executive Officer

Phone: (+1) 804-698-8412

Joe Alexander

Joe Alexander

Chief Creative Officer
Liz Toms

Liz Toms

SVP | Director of Business Development
Ian Davidson

Ian Davidson

Executive Vice President, Managing Director - International
Steve Humble

Steve Humble

Executive Vice President | Managing Director, Integrated Production and Design
Chris Mumford

Chris Mumford

Executive Vice President | Managing Director, Account Management
Beth Rilee-Kelley

Beth Rilee-Kelley

President & Chief Operating Officer
Janet White

Janet White

Chief Financial Officer

About The Martin Agency

We are more than 500 employees from 23 different countries. We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Not only do we consistently draw fresh talent from around the world, our people stick around. And if you begin to look at some of the players on our team, they represent more than 100 years of combined Martin experience. 

Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

We’ve created new energy for brands across industries, from consumer packaged goods and retail to financial services and car insurance.

We brought the wonder back to Oreo, helping the world’s leading cookie capture new share and a double-digit increase in consumption around the world. We found GEICO’s sense of humor and helped the company grow from the #8 to the #2 insurance company in the U.S. We helped transform UPS from the world’s leading shipping company to the world’s leading supply chain and logistics provider by asking, “What can Brown do for you?” and injected a sense of humanity into the world’s largest company, Walmart.

We create energy in ways far beyond traditional advertising. We’ve created a line of paint, a comprehensive design website and a platform for community engagement for Benjamin Moore. We designed a digital experience around the Cuban Missile Crisis for the JFK library that became the most awarded digital experience in the world in 2013 and is still being used as a teaching aid today. And we challenged consumers to think about faucets in a different way, commissioning famous jewelry designers from around the world to create statement piece necklaces based on Moen’s designs. 

Languages

English, Spanish, French, German, Portuguese, Catalan, Gujarati, Hebrew, Hindi, Japanese, Polish, Swahili, Swedish, Thai

Philosophy & Competitive Advantages

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Network Description

The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agency.

Featured Work

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Clients

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Brand: Chevy

Category: Cars

Brand: Giovanni Rana

Category: Soups, Stuffing, Cooked Sauces

Brand: Purina Mills

Category: Pet Food, Pet Care Products & Services

Brand: Benjamin Moore

Category: Paints, Wood Protectors, Paint Brushes, Adhesives

Brand: Chips Ahoy!

Category: Biscuits, Bread, Crispbread

Brand: Discover

Category: Credit Cards

Trade Organizations

American Advertising Federation (AAF)
Direct Marketing Association (DMA)
Public Relations Society of America (PRSA)