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Dead Space 2 - “Your Mom Hates Dead Space 2”
Electronic Arts Inc.| Title | Your Mom Hates Dead Space 2 |
| Tagline | Your Mom Hates Dead Space 2 |
| Agency | Draftfcb West |
| Advertiser | Electronic Arts Inc. |
| Brand | Dead Space 2 |
| Product Category | Video Games/Consoles |
| Campaign Name | Your Mom Hates Dead Space 2 |
| Country of Production | United States |
| Date of First Broadcast/Publication | January 15, 2011 |
| Media Type | Television |
| Awards | EFFIE USA, 2012 (Gold) for Influencers CLIO Awards, 2012 (Gold Campaign) for Online |
Concept
Since its launch Saturday night during the Packers/Falcons playoff game, the :30 spot and the additional reaction videos posted online have already accumulated more than one million total views on YouTube. The work, which also includes online banners and yourmomhatesthis.com, is getting positive reviews from gamers and non-gamers alike.