Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Technologies
  • Business to business
  • Retail
  • Entertainment
  • Beauty, Fashion, Luxury Goods
  • Travel and Tourism
  • Consumer
  • Advertising / Full Service / Integrated
  • Multicultural

Agency Philosophy & Competitive Advantages

By design, Draftfcb is an agency like no other, created to address a market need to deliver for clients: the often-elusive combination of creativity and accountability. Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions for now and the future; only the synthesis of both can drive business-building and consumer-centric work. 

Network Description

Draftfcb is a global network of 150 offices in 90 countries with 9,000 employees. Our main hubs are in the most important and fastest-growing markets, including Chicago, New York, London, Hamburg, Madrid, Sao Paulo, Johannesburg, Mumbai, Shanghai and Dubai. Draftfcb is wholly owned by the Interpublic Group of Companies, a publicly traded global marketing communications services company (NYSE:IPG). 

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Habitat for Humanity	Habitat for Humanity SF	Institutional/Public Interest/Non-Profit Org.		2011
Del Monte	Kibbles n Bits, Meow Mix,Natures Recipe, Milo's Kitchen	Food	Television & Cinema Interactive Direct Marketing print Promotion & Event Outdoor / Out of Home Radio Research & Others	2008
Electronic Arts	Games	Consumer Electronics & Audio-Visual	Television & Cinema Interactive Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2006
Hewlett-Packard	Imaging & Printing Group	Business Services	Interactive Direct Marketing print Promotion & Event Research & Others	1997
Kikkoman International Inc.	Kikkoman Soy Sauce, Teriyaki and Pearl Soymilk	Seasonings		1996
Levi Strauss & Co.	Dockers	Apparel, Fashion & Footwear		1985
National Forest Service	Smokey Bear	Preservation of Monuments, Parks & Wildlife		1911
Pacific Gas and Electric	Consumer Energy Efficiency	Energy & Water Authorities, Utilities	Television & Cinema Interactive Direct Marketing print Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2008
Sunkist Growers, Inc.	Sunkist	Fresh Vegetables, Fruits		1907