RPA Santa Monica , United States Full Service

RPA Creative Work

TitleSomebody Who
Editing Company
Campaign Loves a Honda
Advertiser American Honda Motor Co., Inc.
Brand Honda
Date of First Broadcast/Publication
Business Sector Full Size & DeLuxe Cars

Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.

Media Type Television & Cinema
Market United States
Production Company
Sound Design Company
Executive Creative Director
Creative Director
Creative Director
Art Director
Executive Producer

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