RPA Santa Monica , United States Advertising / Full Service / Integrated

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RPA Creative Work

Title "Somebody Who"
Agency RPA
Editing Company Arcade Edit
Campaign Loves a Honda
Advertiser American Honda Motor Co., Inc.
Brand Honda
Date of First Broadcast/Publication 11/2009
Business Sector Full Size & DeLuxe Cars
Story

Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.

Media Type Television & Cinema
Length15 seconds
Market United States
Production Company @radical.media
Sound Design Company Elias Arts
Executive Creative Director Mr. David Smith
Creative Director Mr. Joe Baratelli
Creative Director Mr. Pat Mendelson
Art Director Mr. Hobart Birmingham
Director Mr. Lenard Dorfman
Executive Producer Mr. Gary Paticoff
Editor Mr. Paul Martinez

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