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Honda - "Road Trip" - RPA

  • Road Trip
  • Honda
  • American Honda Motor Co., Inc.
  • RPA
  • United States
  • The SUV / Made Better
Product NamePilot
Product CategoryFour Wheel Drive, SUV(Sports Utility Vehicle)
MarketUnited States
LanguageEnglish
Date of First Broadcast/PublicationOctober 1, 2011
Media TypeTelevision
Awards International Automotive Advertising Awards (IAAA), 2011 (Silver) for Sport Utility-TV
Production Company Imperial Woodpecker
Executive Creative Director Joe Baratelli
Creative Director Adam Lowrey
Creative Director Nathan Crow
Group Creative Director Jason Sperling
Director Stacy Wall
Director of Photography Salvatore Totino
Production Designer Tony Gasparro
Line Producer Jeff McDougal
Executive Producer Doug Halbert
Agency Producer Brian Donnelly
Agency Executive Producer Gary Paticoff
Editor Avi Oron
Editing Company Bikini Edit
Telecine MPC (The Moving Picture Company)
Special Effects / VFX Mass Market

Story

Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle's smart and stylish utility.

"Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune.