RPA, Santa Monica 
- 2525 Colorado Avenue
- Santa Monica , California 90404
- United States
- Phone: (310) 394-4000
- Fax: (310) 633-7485
- Country Phone Code: 1
- Website: www.rpa.com
- Email: info@rpa.com
Honda - “Road Trip”
American Honda Motor Co., Inc.| Title | Road Trip |
| Tagline | The SUV Made Better |
| Agency | RPA |
| Advertiser | American Honda Motor Co., Inc. |
| Brand | Honda |
| Product Name | Pilot |
| Product Category | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Campaign Name | The SUV / Made Better |
| Market | United States |
| Country of Production | United States |
| Language | English |
| Date of First Broadcast/Publication | October 1, 2011 |
| Media Type | Television |
| Awards | International Automotive Advertising Awards (IAAA), 2011 (Silver) for Sport Utility-TV |
| Executive Creative Director | Joe Baratelli |
| Creative Director | Adam Lowrey |
| Creative Director | Nathan Crow |
| Group Creative Director | Jason Sperling |
| Director | Stacy Wall |
| Production Company | Imperial Woodpecker |
| Director of Photography | Salvatore Totino |
| Production Designer | Tony Gasparro |
| Line Producer | Jeff McDougal |
| Executive Producer | Doug Halbert |
| Agency Producer | Brian Donnelly |
| Agency Executive Producer | Gary Paticoff |
| Editor | Avi Oron |
| Editing Company | Bikini Edit |
| Telecine | MPC (The Moving Picture Company) |
| Special Effects / VFX | Mass Market |
Story
Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle's smart and stylish utility.
"Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune.