Honda - “Road Trip”
American Honda Motor Co., Inc.
|Tagline||The SUV Made Better|
|Advertiser||American Honda Motor Co., Inc.|
|Product Category||Four Wheel Drive, SUV(Sports Utility Vehicle)|
|Campaign Name||The SUV / Made Better|
|Country of Production||United States|
|Date of First Broadcast/Publication||October 1, 2011|
||International Automotive Advertising Awards (IAAA), 2011 (Silver) for Sport Utility-TV|
|Executive Creative Director
|Group Creative Director
|Director of Photography
|Agency Executive Producer
||MPC (The Moving Picture Company)|
|Special Effects / VFX
Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle's smart and stylish utility.
"Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune.