RPA Santa Monica , United States Full Service

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RPA Creative Work

Title "Road Trip"
Agency RPA
Production Company Imperial Woodpecker
Campaign The SUV / Made Better
Advertiser American Honda Motor Co., Inc.
Brand Honda
Date of First Broadcast/Publication 10/2011
Product Pilot
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
LanguageEnglish
Story

Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility.

“Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. 

Tagline The SUV Made Better
Media Type Television
Market United States
Telecine MPC (The Moving Picture Company)
Executive Creative Director Mr. Joe Baratelli
Creative Director Mr. Adam Lowrey
Creative Director Mr. Nathan Crow
Group Creative Director Mr. Jason Sperling
Director Ms. Stacy Wall
Director of Photography Salvatore Totino
Production Designer Tony Gasparro
Line Producer Jeff McDougal
Executive Producer Mr. Doug Halbert
Agency Producer Mr. Brian Donnelly
Agency Executive Producer Mr. Gary Paticoff
Editor Mr. Avi Oron
Editing Company Bikini Edit
Special Effects / VFX Mass Market

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