RPA Santa Monica , United States Full Service

RPA Creative Work

TitleRoad Trip
Agency
Production Company
Campaign The SUV / Made Better
Advertiser American Honda Motor Co., Inc.
Brand Honda
Date of First Broadcast/Publication
Product Pilot
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
LanguageEnglish
Tagline The SUV Made Better
Story

Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility.

“Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. 

Media Type Television
Market United States
Telecine MPC (The Moving Picture Company)
Executive Creative Director
Creative Director
Creative Director
Group Creative Director
Director
Director of Photography
Production Designer
Line Producer
Executive Producer
Agency Producer
Agency Executive Producer
Editor
Editing Company
Special Effects / VFX

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