RPA Santa Monica , United States Full Service

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning

Founded in: 1986

Employees: 500

Awards: 356

Creative Work: 244

Clients: 12


Contact

2525 Colorado Avenue
Santa Monica California 90404
United States
Phone: (+1) (310) 394-4000
Email:
Website:

Joe Baratelli

Joe Baratelli

EVP, Chief Creative Officer
Lark Baskerville

Lark Baskerville

SVP, Director of Human Resources

Phone: (+1) (310) 633-6086

Cathleen Campe

Cathleen Campe

SVP, Director of Media Investment

Phone: (+1) (310) 633-6480

Kirt Danner

Kirt Danner

SVP, Group Account Director

Phone: (+1) (310) 633-6365

William Hagelstein

William Hagelstein

President, Chief Executive Officer

Phone: (+1) (310) 394-4000

Pete Imwalle

Pete Imwalle

EVP, Chief Operating Officer

Phone: (+1) (310) 633-6565

Tom Kirk

Tom Kirk

EVP, Management Account Director

Phone: (+1) (310) 633-6555

Vince Mancuso

Vince Mancuso

CFO

Phone: (+1) (310) 394-4000

Larry Postaer

Larry Postaer

Co-Chair

Phone: (+1) (310) 394-4000

Gerry Rubin

Gerry Rubin

Co-Chair

Phone: (+1) (310) 394-4000

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning

Founded in: 1986

Employees: 500

Awards: 356

Creative Work: 244

Clients: 12

RPA

2525 Colorado Avenue
Santa Monica California 90404
United States
Phone: (+1) (310) 394-4000
Email:
Website:

Joe Baratelli

Joe Baratelli

EVP, Chief Creative Officer
Lark Baskerville

Lark Baskerville

SVP, Director of Human Resources

Phone: (+1) (310) 633-6086

Cathleen Campe

Cathleen Campe

SVP, Director of Media Investment

Phone: (+1) (310) 633-6480

Kirt Danner

Kirt Danner

SVP, Group Account Director

Phone: (+1) (310) 633-6365

William Hagelstein

William Hagelstein

President, Chief Executive Officer

Phone: (+1) (310) 394-4000

Pete Imwalle

Pete Imwalle

EVP, Chief Operating Officer

Phone: (+1) (310) 633-6565

Tom Kirk

Tom Kirk

EVP, Management Account Director

Phone: (+1) (310) 633-6555

Vince Mancuso

Vince Mancuso

CFO

Phone: (+1) (310) 394-4000

Larry Postaer

Larry Postaer

Co-Chair

Phone: (+1) (310) 394-4000

Gerry Rubin

Gerry Rubin

Co-Chair

Phone: (+1) (310) 394-4000

RPA Promotes J Barbush to Creative Social Media Director

Santa Monica, Calif., August 27, 2012 – RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, announces the promotion of J Barbush, previously VP, Associate Creative Director, to the position of VP, Creative Social Media Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. This is the first time RPA has designated “social media” in a creative title.

Barbush will oversee all social media work for Honda as well as the agency’s roster of clients. He recently helmed Honda’s presence on Pinterest with the lauded CR-V “Leap List”-themed Pintermission campaign, encouraging pinners to take a 24-hour break from Pinterest to go out and experience what they’ve been pinning.

He also led the creation of RPA’s Culture Feed, featuring a variety of posts that focus on RPA Associates and office culture, including 60 seconds with Super Bowl Panda. Other Honda projects he has recently worked on include Honda’s April Fool’s video TERII, the Million Mile Joe campaign and Fans of you too initiatives.

“J has a unique knack for being able to take a creative platform and see avenues where social media can be leveraged to instigate conversation and interest in honest and meaningful ways. His keen insights have helped Honda to attract more than 2.2 million fans on their Facebook page,” said Baratelli.

In Barbush’s 17 years at RPA, he has worked on a variety of projects for clients such as Acura, VH1’s “Behind the Music,” ampm, ARCO, Discovery Channel and Mandalay Bay Resort and Casino. He began at RPA as a digital writer, and his passion for social media took off in 2006 when he created the first-ever brand character on Myspace, Gil the Crab, for the Honda Element.

Since then he has begun testing out the newest platforms for himself, using them the way average users would. This hands-on approach has become his social media philosophy—to be inclusive and real, fan and brand never being separated.

Barbush’s campaigns have been recognized by CLIOs, Webbys and One Show, IAAA, Beldings, Yahoo! Big Idea Chair, Yahoo! Searchlight and MIXX awards.