|Campaign||2012 Toyota Corolla|
|Advertiser||Toyota Motor Corporation|
|Date of First Broadcast/Publication|
|Tagline||Surprisingly new since 1968|
The 2012 Hispanic Corolla campaign delivers the idea of Corolla as a contemporary classic in a humorous and witty way that appeals to men and women alike.
We are transported to the 1970s where we see our characters marvel at Toyota’s "breakthrough" technology (power windows, cup holders, pre-programmed radio stations and reclining seats) claiming that after these amazing advances there really is nothing else that can top these features.
We then cut to modern day and beautiful shots of Corolla’s new Entune multimedia screen and stylish running footage showing that Corolla’s topped advances once again. The campaign elements all close with the tagline, “Surprisingly new since 1968.”