Conill, El Segundo Follow Update

  • 2101 Rosecrans Ave
  • El Segundo, California 90245
  • United States
  • Phone: (+1) 310 214 6400
  • Fax: (+1) 310 214 6409

Toyota - "Power Windows" - Conill

  • Power Windows
  • Toyota
  • Toyota Motor Corporation
  • Conill
  • United States
  • 2012 Toyota Corolla
Product CategoryCars
Date of First Broadcast/PublicationApril 4, 2012
Media TypeTelevision
Surprisingly new since 1968


The 2012 Hispanic Corolla campaign delivers the idea of Corolla as a contemporary classic in a humorous and witty way that appeals to men and women alike.

We are transported to the 1970s where we see our characters marvel at Toyota's "breakthrough" technology (power windows, cup holders, pre-programmed radio stations and reclining seats) claiming that after these amazing advances there really is nothing else that can top these features.

We then cut to modern day and beautiful shots of Corolla's new Entune multimedia screen and stylish running footage showing that Corolla's topped advances once again. The campaign elements all close with the tagline, "Surprisingly new since 1968."