TOYOTA NAMED SPANISH TV ADVERTISER OF THE YEAR BY NIELSEN Effectiveness award based on Hispanic marketing developed by Conill
April 21, 2011
LOS ANGELES, CA, April 21, 2011 – Toyota was named Spanish TV Advertiser of the Year by The Nielsen Company at its 5th Annual Nielsen Automotive Advertising Awards, which were presented at the New York International Auto Show on April 20.
The award was based on the overall effectiveness of Toyota’s Hispanic TV advertising, developed by Conill. The recent “Somos Muchos” integrated marketing campaign was noted as a key driver behind the results that further strengthened Toyota’s leadership in Spanish Language advertising.
“Receiving industry recognition for results that our work is delivering in the marketplace is validation of the value and creativity we bring to clients,” said Conill President Carlos Martinez. “I am delighted with the efforts of our team and thankful for having such an incredible partner in Toyota.”
The Nielsen Automotive Advertising Awards is the only awards program measuring effectiveness of automobile TV ads. The awards are based on response data from 2.5 million viewers of national television advertising collected by Nielsen. Nielsen measures the effectiveness of every ad and product placement on 24 measured networks. All national auto ads that began airing in 2010 were eligible for the award.
Conill Named Multicultural Agency of the Year by Advertising Age
January 24, 2011
LOS ANGELES, Jan. 24, 2011 /PRNewswire/ -- Conill has been named 2010 "Multicultural Agency of the Year" by the leading industry trade magazine Advertising Age. In selecting Conill for this honor, the editors of the publication praised the agency's robust business performance, new business success and nontraditional marketing solutions for its clients. It is the second time in the past four years that Conill has won the award.
In its coverage, Advertising Age noted that Conill's digital solutions were "way ahead of the curve in the Hispanic market, where marketers tend to under-spend on digital efforts." It also credited Conill's "digital savvy" with leading to a regional operating model that helped Saatchi & Saatchi win the Sony PlayStation® and Cyber-shot® businesses in Latin America.
"Our mission over the last year was to lead transformation for our clients and for ourselves," said Conill President Carlos Martinez. "This was evident in the results we drove for brands and the scope of work we produced in terms of new media solutions. This will continue to be our direction moving forward."
The Advertising Age honor caps a terrific year for Conill. In 2010, the agency expanded its existing client relationships and won new business with Citibank, JCPenney, Sony PlayStation® and THQ, Inc. Conill earned creative accolades as the highest-ranked U.S. Hispanic market agency by LatinSpots magazine and was recognized as the top U.S. Hispanic Agency at the prestigious El Ojo de Iberoamerica advertising festival. The agency also earned a gold Lion in the film category at the 2010 Cannes International Advertising festival – a first for a U.S. Hispanic market effort.
"The changing consumer landscape provides plentiful opportunities for taking fresh creative approaches," said Conill Chief Creative Officer Pablo Buffagni. "Throughout the year, our teams produced emotionally engaging communications that connected with consumers organically across a range of platforms. I couldn't be more proud of our people and their accomplishments."