Lowe Campbell Ewald, Detroit Follow Update

  • 2000 Brush Street, Suite 601
  • Detroit, Michigan 48226
  • United States
  • Phone: (+1) (586) 574-3400
  • Fax: (+1) (586) 393-4657
Number of Employees: 650
Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
jim.palmer@lowe-ce.com

As the leader of one of the most acclaimed full service, fully integrated advertising and marketing communications agencies in the U.S., Jim is known for his focus on driving business results for clients and his proven ability to expand and win new business.



An agency veteran of 22 years, Jim served as Chief Client Officer for four years prior to being named CEO. In this role, he was responsible for leading all 35+ agency client accounts, including Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, the University of Michigan, and Western Governors University.



Since 1998, Jim has been the major architect behind the agency’s “growth culture,” diversifying and expanding the client roster into new categories such as financial services, health care, consumer goods and government services.



Prior to that and since joining Campbell Ewald in 1991, Jim led sales and marketing for the agency’s publishing division, and then ultimately led the entire division, where it grew to become the largest agency-based custom publisher in the U.S.



He obtained his Bachelor of Science degree from Michigan State University with continuing education at the University of Chicago, Stanford University and the University of Detroit. 

Jarilyn Auger
Chief Operating Officer / Chief Financial Officer
Phone: (+1) 586-558-6222
Jari.Auger@lowe-ce.com

Jarilyn is a leader with proven success in the areas of financial management, budget development and analysis, government contract administration, client compensation and contracting, and operational process improvement. With a track record of leadership in high-pressure environments, she brings a highly collaborative approach to problem solving in her oversight of the agency’s finance and administration areas.

Jarilyn joined Lowe Campbell Ewald in 1995 and was promoted to Finance Director of the agency in 2001, handling all aspects of both corporate financial planning and client compensation. She was instrumental in establishing the agency’s Federal Government Contracting Group.

Prior to joining Lowe Campbell Ewald, she held several accounting and finance positions with Penske Logistics, including Director of Finance and Strategic Planning. 

Mark Simon
Chief Creative Officer
mark.simon@lowe-ce.com

Mark Simon is Chief Creative Officer at CE, with responsibility for all agency clients, including Alltel Wireless, Carrier, Chicken of the Sea, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the EPA, the U.S. Mint, the U.S. Navy and the U.S. Postal Service.

Mark joined CE in 2000 and has helped attract many of the above clients to the agency and continues to build these brands and businesses. He has over 20 years of experience in developing effective communications across all channels. His efforts have gained recognition at Cannes, Clio, The One Show, Communication Arts and the London International.

Mark’s other contributions include developing work for HAVEN, a domestic violence shelter in Pontiac, Mich., and the Ad Council. He serves as a board member of Detroit Creative Directors Council and D Awards Council. Previous agency experience includes FCB, Bozell Worldwide, Doner and Young & Rubicam. Previous clients include Chrysler, Jeep, Coleman, Consumers Energy, Detroit Red Wings, Lincoln-Mercury and Canadian Tire. 

Pete Spender
Director, Business Development
Phone: (+1) (586) 558-6148
pete.spender@lowe-ce.com
Contact for
  • - New Business

With his high-energy and can-do attitude, Pete champions the agency’s new business acquisition initiatives. His breadth and depth of experience in the industry drives our growth strategies and best practices, and most importantly, business solutions for prospective clients.

Pete likes to think of new business as "the ultimate team sport" and he knows how to bring a team together to get focused on a client's business. An advocate of research and analytics, he understands that to discover the most effective solutions, the team must combine carefully gathered data with insights about the consumer, brand and marketplace, and translate that into a strategy and action plan that will help a brand make meaningful connections with people.

Over the last 20+ years, Pete has been a driving force behind the development of brand positioning and communications for clients as diverse as Chiquita, Motrin IB, Pennzoil, Quaker State, U.S. Cellular, Giant Eagle, Six Flags and the Detroit Zoo. He joined Lowe Campbell Ewald from Enlighten, a digital marketing services agency, and prior to that he spent the majority of his career at Doner advertising.

Pete received his B.B.A. from the University of Michigan where he played tuba in the marchingband. Outside of work, Pete enjoys hanging with his family, supporting the Leukemia & Lymphoma Society, and occasionally playing in a "grown up" rock band. 

Kevin Wertz
President
kevin.wertz@lowe-ce.com

As President of Lowe Campbell Ewald, Kevin heads our Detroit (non automotive) and San Antonio-based accounts and is responsible for the agency’s media, strategic planning, analytics, digital strategy and social media capabilities. With more than 17 years of experience, Wertz has a proven track record of success in uncovering consumer insights, developing brand strategies and implementing large scale, national marketing campaigns.

In 2009, Kevin was instrumental in winning the USAA account and opening Lowe Campbell Ewald’s first full service office in Texas when he moved from Detroit to set up San Antonio operations. Being 1,500 miles from the headquarters in Detroit, Kevin was resolute in marrying the 100+ year culture of the agency with the flavor and flair of South Texas. Under his leadership for five years, the agency’s role with USAA grew tremendously to include additional lines of business, and the San Antonio staff count has increased to over 30 full time employees.

Prior to his time with Lowe Campbell Ewald, Kevin worked at Doner and serviced clients such as Food Network, AAA, Expedia, Progressive insurance and La-Z-Boy throughout his career. 

Sal Taibi
President
Sal.Taibi@lowe-ceny.com

As President of Lowe Campbell Ewald, Sal leads our New York operation. With over 10 years as a part of the Lowe and Partners network, he is well versed in delivering global integrated solutions to our clients.

In addition to overseeing New York’s operations and a staff of 40, Sal leads client relationships for MilkPEP, Snuggle, De’Longhi and UNICEF, as well as global relationships for Unilever brands including Becel, Clear, Country Crock, Degree/Rexona, Knorr, and TRESemme. He also plays an instrumental role in the agency’s new business efforts, assisting with the recent wins of De’Longhi and UNICEF.

Before joining Lowe, Sal worked at Saatchi & Saatchi and Bozell. He has worked across a range of clients including General Motors, Outback Steakhouse, PwC, Aruba Tourism, Perdue Farms, Electrolux, Burger King, and Johnson & Johnson.

Sal has an impressive list of pop-culture ad classics to his credit, including the Milk Mustache for America’s Milk Processors, one of the industry’s strongest examples of a successful integrated campaign. And as an industry spokesperson, he’s appeared on CNN and ABC World News Tonight and quoted in The New York Times and the Wall Street Journal. 

Angela Zepeda
President, Managing Director
Phone: (+1) (310) 358-4846
angela.zepeda@lowe-ce.com

The brains behind our operations in Los Angeles. She may have a to-do list a mile long, but if anyone can get things done efficiently and keep the glass half full, it's Angela.

Since joining the CE team in 2004, Angela has been instrumental in building our LA business and client roster. Not only is she passionate about seeing organic growth with current clients, she’s also been responsible for bringing in new business, including partnerships with Ghirardelli Chocolates, Chicken of the Sea, PIMCO, Los Angeles Tourism and McKesson.

Under her leadership, the award-winning Kaiser Permanente “Thrive” campaign has extended into innovative media outlets, including train station dominations, unique OOH display units, online video banners, takeover pages, and community-focused sponsorships.

She’s also an expert on marketing to women, with a keen understanding of the emotional triggers involved in women's retail habits. She has spoken on the topic at various conferences, including the ISSM CONVERGE Conference; the WLN Conference; the M2W Conference in Chicago; and the Marketing to Women Conference in Copenhagen, Denmark.