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Consumers Energy Engages Campbell Ewald for Customer Engagement Initiative

December 20, 2011


Warren, MI — December 20, 2011 — Consumers Energy, one of the nation’s largest electric and natural gas utilities, has engaged Campbell Ewald to provide marketing and communications expertise for the company’s customer engagement initiative.

“We selected Campbell Ewald based on its strategic strengths, creativity and collaborative approach to increasing customer awareness and understanding of our brand,” said Pramada Reddy, Consumers Energy’s executive director of strategy communications.

"With our 125-year history, we have a huge commitment to Michigan and the 6.8 million people we serve. We will work closely with Campbell Ewald to develop and implement marketing and advertising strategies designed to build a closer relationship with our customers and communicate the full value of the products and services we provide."

Campbell Ewald’s first task will be to assess customer attitudes and perception of the full breadth of products and services that Consumers Energy provides. The overall goal of the marketing communications efforts will be to raise brand perception and understanding of the products and services provided to the utility’s customers in Michigan. First work is expected to break in fall 2012.

“We are proud to add Consumers Energy to our portfolio of clients that provide such vital services to families and businesses in Michigan,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “We look forward to developing strategies and work that will elevate the recognition of what the company offers customers and what it does for communities throughout the state of Michigan.”

About Consumers Energy
Consumers Energy, the principal subsidiary of CMS Energy (NYSE: CMS), provides natural gas and electricity to nearly 6.8 million of Michigan’s 10 million residents in all 68 Lower Peninsula counties.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.