Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...read more
March 6, 2013
After 35 years, Detroit’s Best and Brightest Ad Agency Returns
To Its Roots to be Part of City’s Revitalization
DETROIT, MI, March 6, 2013 – In a live press conference attended by Detroit Mayor Dave Bing, Bill Ludwig – Chairman, CEO of advertising agency Campbell Ewald (CE), part of Interpublic Group – announced that the company will be relocating to downtown Detroit after 35 years in Warren, MI. The agency’s new headquarters will be in an old J.L. Hudson Warehouse at Ford Field on 2000 Brush Street, occupying five floors for its 600+ employees. The official move-in date is scheduled for January 2014.
CE opened its doors in February 1911 and spent its first 65 years in Detroit. With this move, CE returns to its roots and leads a number of creative agencies, entrepreneurs and tech companies that are fueling the city’s vibrancy and revitalization.
“This is a historical and defining moment for CE,” said Ludwig. “Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”
The relocation marks an important new chapter for the agency. Once labeled “Chevy’s Ad Agency,” CE parted ways with the carmaker in 2010 after 91 years. Since then, CE has successfully diversified its client roster and increased organic growth. Already this year, the agency was awarded two new business wins – Zipcar and another that will be announced soon. New clients secured in 2011 and 2012 include PIMCO, Consumers Energy and University of Michigan, to name a few.
The architect for the interior space is Neumann/Smith, a distinguished design firm based in Southfield, MI that is noted for its ingenuity and experience in workplace design. The overall design goal is to create a modern workplace that encourages greater interaction and ideation. The open layout will include numerous common areas and gathering spaces. Neumann/Smith has worked with clients such as Taubman Centers, Blue Cross and the historic Madison building.
“The first time I walked in this building I thought, this is Detroit,” said Ludwig. “The steel, the bricks, and cement capture a city known for hard work, perseverance, determination and resilience. I feel this building is emblematic of CE’s culture, as well. We have always been determined. Our creative energy is authentic. And we have certainly learned a lot about resilience over the years.”
About Campbell Ewald
Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.