March 18, 2012
Warren, MI — March 19, 2012 — Campbell Ewald, a marketing and communications agency, announced the hire of Ken Burbary as chief digital officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.
“Campbell Ewald has had a long history in digital leadership, including being among the first full-service agencies to have a social media practice,” said Ludwig. “The addition of Ken’s expertise will play a key role in keeping the Agency on the leading edge of digital marketing capabilities and emerging media technologies that help deliver game-changing digital solutions that build and grow our clients’ business.”
In this position, Burbary will drive strategic thinking and ideation; guide development and application of new media tools and technology to gain consumer insights; and integrate talent, technology and capabilities to optimize the use of digital channels to create game-changing solutions that build and grow Campbell Ewald clients’ business. He will also contribute significantly to new business and organic growth.
Burbary said, “I look forward to bringing my experience across digital marketing and advertising channels to complement the agency’s accomplished digital team and further drive innovative ideation and activation for Campbell Ewald’s clients.”
Burbary brings more than 18 years of experience in all areas of digital marketing with a strong expertise in digital strategy, social media, analytics, mobile marketing, website and web application development, and technology operations. Prior to rejoining Campbell Ewald, Burbary was vice president, group director, strategy and analysis at Digitas. His past experience also includes director, digital strategy and social media, advisory services at Ernst & Young and senior vice president, chief technology officer — client operations at Campbell Ewald.
About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.