Lowe Campbell Ewald Detroit, United States Advertising / Full Service / Integrated

  •  

Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Recruitment / Motivation, Events / Sponsoring, Branding / Product Development, Publishing / Print / Custom Publishing, Strategy and Planning, Healthcare, Financial, Technologies, Business to business, Institutional, Public Interest, Non-Profit, Retail, Entertainment, Travel and Tourism

Founded in: 1911

Network: Lowe and Partners (London, United Kingdom)

Employees: 650

Awards: 86

Creative Work: 152

Clients: 36


Contact

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...

read more

Lowe Campbell Ewald

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Campbell Ewald Named Brand Strategy and Creative Partner for Zipcar

February 20, 2013

DETROIT, MI, February 20, 2013 – Marketing communications agency Campbell Ewald (CE) announced today that it has been selected as brand strategy and creative partner for Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, following a competitive review.

The scope of work includes global brand strategy and campaign creative. Spend is not being disclosed.

“We are thrilled to be partnering with Zipcar during such an exciting time in the company’s growth,” said Barbara Yolles, CMO of CE. “Zipcar is such a hot brand, truly redefining the way people think about mobility. We look forward to making an impact by helping them achieve their global business goals through brand strategy and creative efforts.”

Founded in 2000, Zipcar is the world's leading car sharing network with more than 777,000 members and nearly 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs.

New work for Zipcar is slated to launch in Spring 2013.


About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

About Zipcar

Zipcar is the world's leading car-sharing network with more than 777,000 members and nearly 10,000 vehicles located in major metropolitan areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com. Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com. Zipcar and the Zipcar logo are trademarks of Zipcar, Inc.

# # #