Lowe Campbell Ewald, Detroit Follow Update

  • 2000 Brush Street, Suite 601
  • Detroit, Michigan 48226
  • United States
  • Phone: (+1) (586) 574-3400
  • Fax: (+1) (586) 393-4657

MotorCity Casino Hotel Launches New Outdoor Campaign Brand Look

December 4, 2012


Warren, Michigan (December 4, 2012) –– Clever new MotorCity Casino Hotel billboards are popping up all over metro Detroit with an updated look and new messaging –– at MotorCity, you can enjoy a variety of luxurious amenities, from restaurants and live entertainment at Sound Board to gaming and the hotel and spa, all in one place.

Created by Campbell Ewald, the new outdoor billboards juxtapose words and pictures to show the contrast and breadth of everything you can do at MotorCity Casino Hotel. For example, one of the boards shows images of a guest enjoying a concert at Sound Board and dice being rolled at a casino table next to the words “Rock. Roll.” Another board shows an image of different wines and a photo of a roulette table with the words “Red & White. Black & Red.” Other boards have messages like:

“Get amped up. And rubbed down.”
“Ante up. Mellow out.”
“Turn it up. Sleep it off.”

Jenny Holaday, senior vice president of operations at MotorCity Casino Hotel, said, “MotorCity has the widest variety of entertainment options for guests that are unmatched in the area. We want to drive that message in a fun, creative way to entice consumers to visit the one place in Detroit to escape for the best-in-class amenities all under one roof.”

“The fresh, colorful new look for the boards is built around a compelling and entertaining way to entice consumers to visit,” said Mark Simon, chief creative officer of Campbell Ewald, “and the juxtaposition of words helps to inform consumers on all the great things in store for them at MotorCity Casino Hotel.”

The outdoor boards will run in the metro Detroit area through spring 2013.

About MotorCity Casino Hotel
Located on Grand River Avenue at the Lodge Freeway (M-10), MotorCity Casino Hotel is owned by Marian Ilitch and is the only locally-owned and operated casino in Detroit. The entertainment complex is comprised of an expansive gaming space including a smoke-free gaming area and an award-winning 400-room ultra-comfortable and high tech hotel with a luxury spa and fitness center. MotorCity Casino Hotel offers several unique dining options including Iridescence, an award winning fine dining restaurant, Little Caesars, the Assembly Line buffet, the Lodge Diner, Pit Stop and the Grand River Deli. Other amenities include Sound Board, an intimate live performance venue, and over 67,000 square feet of function and banquet space. For more information about MotorCity Casino Hotel, or to make a reservation, visit www.MotorCityCasino.com or call 1-866-STAY-MCC.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.