Detroit, MI – January 21, 2014 – Marketing
communications agency Lowe Campbell Ewald, announced
today that it has officially opened the doors to its new office headquarters in
the heart of downtown Detroit, after 36 years in Warren, Mich. The new office
is located in the original J.L. Hudson Co. warehouse at Ford Field on 2000 Brush
Street, also home to the NFL’s Detroit Lions, occupying five floors for its
more than 500 employees.
Campbell Ewald is the first company to occupy the space – formerly a warehouse
complex dating back to the 1920s. The agency worked with Detroit-based architect Neumann/Smith to design the space, customizing every aspect to encourage collaboration
and idea sharing. Detroit-based Turner Construction Co. provided contracting
services, while Jones Lang LaSalle served as the agency’s real estate broker.
a transformative moment for Lowe Campbell Ewald,” said Jim Palmer, CEO. “Detroit is attracting creative and entrepreneurial talent from all
corners of the globe, and we want to be part of that movement. Our new
bring our employees together in a idea-inspiring atmosphere where great things
can happen for us, our clients and the city. Lowe Campbell Ewald was founded in
Detroit nearly 103 years ago – it’s great to be back home and contribute to the
The 122,000 square
foot space includes an open environment with nearly 100 collaboration areas and
state-of-the-art technology throughout. From indoor tree houses to both
interior and exterior patios, the unique space will allow employees to discover
new capabilities and functionalities on a daily basis.
Other design and technology elements include an interior three-story LED video wall – the first of
its kind in Detroit – a dual-sided multi-touch interactive video wall, and a
Real Time Marketing data lab. The office also boasts sustainable solutions such
as reclaimed barn wood from Michigan, oversized work counters made of
recycled palettes and concrete, LED lighting with energy efficient controls, eco-friendly
chairs made with recycled content and environmental fabrics, and much more. Nearly all of the furniture products were manufactured
Additionally, in a nod to the Lowe Campbell Ewald’s past, the new space
includes a ceiling soffit made out of the agency’s brass print plates,
featuring its work from the 1950s-1980s.
marks another important chapter for the agency that has experienced significant
change. In the past six months, Lowe Campbell Ewald has announced new leadership,
the alignment to a worldwide network with the ability to offer clients global
solutions, and the addition of a New York office. The agency has also recently
won a considerable amount of new business, including clients such as Atkins,
LifeLock, Western Governors University, the Detroit Lions and University of
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing
communications agency in the U.S. The agency provides both traditional and
specialized capabilities including advertising; insights and strategic
planning; integrated content strategy and development; digital; social, DM/CRM,
retail and experiential marketing; and media planning and buying. As the U.S.
hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices
in Detroit, Los Angeles, New
York and San Antonio. Clients include Alltel
Wireless, Atkins Nutritionals, Inc., Cadillac,
Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc.,
Olympic Paints and Stains, OnStar, USAA, the United
States Navy and Western Governors University.