Lowe Campbell Ewald, Detroit Follow Update

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Lowe Campbell Ewald Announces Key Appointments in Strategic Planning Group

April 21, 2014

DETROIT APRIL 21, 2014 Marketing communications agency Lowe Campbell Ewald has announced two recent new hires today: Paul Taylor and Nigel Rahimpour join as Group Directors to lead strategic planning efforts on two key accounts.

Taylor will lead the brand planning team for the agencys USAA account out of the San Antonio office. He will report directly to Kevin Wertz, Managing Director of Lowe Campbell Ewalds San Antonio office.

Rahimpour will be based out of New York where he will lead brand planning for the agencys Milk Processor Education Program account. Rahimpour will report directly to Sal Taibi, President of Lowe Campbell Ewalds New York office.

Paul and Nigel are experienced planners who have the unique ability to meld trends, consumer insights and brand potential that provides the framework for highly effective communications strategies and creative executions, said Jim Palmer, CEO of Lowe Campbell Ewald. They are key to providing the strong strategic thinking necessary to establish business-building solutions for our clients.

Taylor has more than 15 years experience across marketing departments, brand consultancies and advertising and media agencies. He has uncovered consumer insights and developed strategies for iconic brands across categories from financial services to alcohol to cosmetics. Taylor was a Strategy Director and Senior Partner at MediaCom where he was responsible for setting the agencys strategic vision for brands like Revlon and Audi. Prior to MediaCom, he was a Consumer Planning Director at Diageo, working on brands including Captain Morgan, Smirnoff and Ketel One. He was also a Vice President of Brand Planning at Grey Worldwide. He joins Lowe Campbell Ewald after a brief stint with his own insights and strategy consultancy, Beechcroft Road. Taylor is a graduate of Brasenose College, University of Oxford.

Rahimpour comes to Lowe Campbell Ewald with extensive international experience in various disciplines. Previously, he was a Global Group Planning Director at Saatchi & Saatchi, where he headed up integrated strategies for General Mills brands, such as Cheerios and Häagen-Dazs International. Prior to Saatchi & Saatchi, Rahimpour was a Planning Director at Leo Burnett where he led strategy efforts on Kelloggs adult cereal brands. Rahimpour also held roles as Group Planning Director at StrawberryFrog, supporting brands like P&G, Morgan Stanley and Pfizer, and was a Senior Planner at FCB heading up Motorola. Additionally, hes held positions at TBWA in Berlin and Weiss, Whitten, Stagliano. Rahimpour is a graduate of the University of Hamburg.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.