Campbell Ewald To Speak Alongside Kaiser Permanente On Connecting With Women To Create A Movement For A Brand
April 23, 2012
Detroit, MI — Campbell Ewald, a marketing and communications company, has announced that Los Angeles Managing Director, Angela Zepeda, will speak with Kaiser Permanente’s Lisa Ryan at the 8th Annual M2W: Marketing To Women Conference in Chicago, April 24–25. Zepeda will address how Campbell Ewald has elevated the thinking behind the basic fundamentals of marketing to women and applied these fundamentals to major brands and communications to drive deep engagement. Ryan will then explain how that process helped drive new thinking for the Kaiser Permanente brand.
Campbell Ewald has also applied this approach to brands such as Ghirardelli Chocolate, Chicken of the Sea, the U.S. Navy and others to create a unique communication approach that has moved women from apathy to loyalty for those brands. Zepeda will highlight a few case studies demonstrating the use of this thought process and its results.
“Throughout the years, Campbell Ewald’s Women to Women practice has tapped into the insights that connect women to brands and elevated that thinking to create marketing strategies that build a path to purchase,” said Zepeda. “Kaiser Permanente’s Thrive campaign is an example of the tremendous success experienced from emotionally connecting with a female target to change the focus of conversation surrounding a brand.”
M2W is a two-day conference featuring a series of general sessions, keynote speakers, workshops and roundtable discussions. The conference features the best speakers and the brightest minds, with real-world track records and the ability to show you how to successfully market your brand to today’s woman.
M2W will be held April 24–25 at the Chicago Cultural Center. For more information and complete conference schedule, go to www.m2w.biz.
About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.
M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.
For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.