Lowe Campbell Ewald Appoints Craig Kleber as Executive Strategy Director
May 12, 2014
DETROIT MAY 12, 2014 Marketing
communications agency Lowe Campbell
Ewald has announced the addition of Craig Kleber as executive strategy director.
In this newly created position, Kleber will lead strategic planning out of Lowe
Campbell Ewalds Los Angeles office while also playing a significant role in
new business cultivation across the agencys U.S. offices. Kleber will report directly to Angela
Zepeda, President, Managing Director.
In this era of transformation, Lowe Campbell Ewald continues to elevate and expand the agencys client offerings, said Zepeda. Its imperative to have strong strategic thinkers underlying the work we do. Craig is a world-class strategist whose strategic capabilities will support our Los Angeles office and shape the ways in which we help our clients advance their businesses.
Lowe Campbell Ewald is on a strong trajectory, building on its business momentum and success, said Kleber. Im thrilled to join the agencys award-winning team and hope to enrich the results-driven culture and produce great work for our clients.
Kleber joins Lowe Campbell Ewald from DDBs Los Angeles office where he served as chief strategy officer. While there, he oversaw all agency strategy and implemented a total marketing approach for Wells Fargo. Prior to DDB, Kleber was a partner at Hall & Partners, and was the director of integrated insights where he oversaw the planning, research and analytics functions for the integrated offices of Young & Rubicam and Wunderman Southern California. In addition, Kleber held roles at Suissa Miller, Publicis Seattle, RPA and CDP-Travissully, and began his career as an account planner at Lowe Lintas and Partners in London. Throughout the years, he has worked with a number of prominent brands including Land Rover, Honda, Acura, Southwest Airlines, T-Mobile, Dell, Birds Eye, Nestlé, Callaway, AAA and Southern California Edison.
Kleber arrives to Lowe Campbell Ewald on the heels of two strategic planning appointments made just last month, including Paul Taylor and Nigel Rahimpour as group directors.
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.