Campbell Ewald Detroit, United States Full Service

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Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Technology, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Travel and Tourism

Founded in: 1911

Network: Mullen Lowe Group (London, United Kingdom)

Employees: 650

Awards: 86

Creative Work: 152

Clients: 36


Contact

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...

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Campbell Ewald

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Alltel Takes On Verizon Wireless With Best Savings and Value in New TV Work

June 8, 2012

Warren, Michigan — (June 8, 2012) Alltel Wireless has announced it will break a series of entertaining, humorous TV commercials to unveil the items that former Verizon Wireless customers have purchased with money saved by switching to Alltel.

In the first of a series of TV spots, Chad — the character viewers have come to know as the face of Alltel — meets up with a Verizon Wireless representative who shows off the new 40" katana samurai sword he could afford to purchase after switching to Alltel. While the Verizon representative humorously demonstrates his newfound samurai technique and expresses thanks to Chad for saving him so much money compared to his Verizon plan, Chad wryly pretends that one of the samurai moves cuts off his hand and the two scream in horror. Once Chad reveals he was just kidding about the hand, the Verizon rep is annoyed and wields another samurai move, abruptly replying, “Hatchet chop.” The voiceover then says, “Switch to Alltel. Save hundreds. It’s really that simple.”

“The wireless market is extremely competitive, and we need to continuously differentiate ourselves from our competitors,” said Lesa Handly, chief marketing officer for Alltel Wireless. “Our creative team continues to elevate our brand and drive subscriber growth by clearly positioning Alltel as the hometown provider of the best savings and value in wireless.”

Campbell Ewald Chief Creative Officer Mark Simon said, “For this campaign, we created work that would cleverly reinforce the strategy of leveraging the amazing savings subscribers can obtain by switching to Alltel with a message that would resonate and engage with consumers in a fun, memorable way. Our comedic approach expresses just how big these savings really are while reinforcing the brand’s value promise.”

“Samurai” is the first in a series of TV spots that will begin airing June 8, 2012 in the Savannah, Ga.; Greenville-Spartanburg, S.C.; Lima, Ohio; Paducah, Ky.; Augusta, Ga.; and Columbia, S.C. markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

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