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Alltel Takes On Verizon Wireless With Best Savings and Value in New TV Work

June 8, 2012


Warren, Michigan — (June 8, 2012) Alltel Wireless has announced it will break a series of entertaining, humorous TV commercials to unveil the items that former Verizon Wireless customers have purchased with money saved by switching to Alltel.

In the first of a series of TV spots, Chad — the character viewers have come to know as the face of Alltel — meets up with a Verizon Wireless representative who shows off the new 40" katana samurai sword he could afford to purchase after switching to Alltel. While the Verizon representative humorously demonstrates his newfound samurai technique and expresses thanks to Chad for saving him so much money compared to his Verizon plan, Chad wryly pretends that one of the samurai moves cuts off his hand and the two scream in horror. Once Chad reveals he was just kidding about the hand, the Verizon rep is annoyed and wields another samurai move, abruptly replying, “Hatchet chop.” The voiceover then says, “Switch to Alltel. Save hundreds. It’s really that simple.”

“The wireless market is extremely competitive, and we need to continuously differentiate ourselves from our competitors,” said Lesa Handly, chief marketing officer for Alltel Wireless. “Our creative team continues to elevate our brand and drive subscriber growth by clearly positioning Alltel as the hometown provider of the best savings and value in wireless.”

Campbell Ewald Chief Creative Officer Mark Simon said, “For this campaign, we created work that would cleverly reinforce the strategy of leveraging the amazing savings subscribers can obtain by switching to Alltel with a message that would resonate and engage with consumers in a fun, memorable way. Our comedic approach expresses just how big these savings really are while reinforcing the brand’s value promise.”

“Samurai” is the first in a series of TV spots that will begin airing June 8, 2012 in the Savannah, Ga.; Greenville-Spartanburg, S.C.; Lima, Ohio; Paducah, Ky.; Augusta, Ga.; and Columbia, S.C. markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

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