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New Kaiser Permanente Ads Encourage Consumers to Find Their ‘Reason, Partner and Thing’

September 13, 2011

Kaiser Permanente has launched a new advertising campaign to help consumers achieve mind, body and spirit by putting the tools to do so in their hands. Created by marketing communications company Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when consumers activate three components, finding the reason, partner and...