Lowe Campbell Ewald Detroit, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Recruitment / Motivation, Events / Sponsoring, Branding / Product Development, Publishing / Print / Custom Publishing, Strategy and Planning, Healthcare, Financial, Technologies, Business to business, Institutional, Public Interest, Non-Profit, Retail, Entertainment, Travel and Tourism

Founded in: 1911

Network: Lowe and Partners (London, United Kingdom)

Employees: 650

Awards: 86

Creative Work: 152

Clients: 36


Contact

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...

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Lowe Campbell Ewald

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Campbell Ewald’s Kaiser Permanente Thrive Campaign Focuses on the Benefits of High-Quality Health Care

July 26, 2012

Los Angeles, California –– July 27, 2012 –– Campbell Ewald, a marketing communications company, has created a new ad campaign for Kaiser Permanente that reflects their commitment to providing an integrated health care delivery system to further enhance the quality of their member’s health. One spot, entitled “Small Stuff,” from the TV portion of the campaign will debut during the Opening Ceremony of the 2012 Summer Olympic Games. A second commercial, entitled “Patient Info” will run during the Olympic Games.

As part of the overall Thrive campaign positioning –– which in the past has focused on prevention, wellness and “thriving” at every stage in life –– the new work differentiates Kaiser Permanente from other health care providers by defining the role the organization plays as a health advocate and highlights Kaiser Permanente’s expertise and high-quality health care.

Mark Simon, chief creative officer for Campbell Ewald, said, “The Thrive campaign has always been about Kaiser Permanente’s focus on helping their members be happy and healthy at every stage of life. The new work extends that message to communicate the amazing quality of care they provide."

The marketing and advertising solutions in this campaign include TV, radio and online advertising and will run in select media markets in California, Hawaii, Oregon, Colorado, Georgia, Ohio, Maryland, Virginia and the District of Columbia. “Small Stuff” breaks tonight in the Opening Ceremony of the 2012 Summer Olympic Games in the San Francisco, Sacramento/Stockton/Modesto, Fresno, LA, San Diego, Hawaii, Portland, Denver, Colorado Springs/Pueblo, Atlanta, Cleveland and Washington DC markets.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.