Lowe Campbell Ewald Detroit, United States Advertising / Full Service / Integrated

  •  

Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Recruitment / Motivation, Events / Sponsoring, Branding / Product Development, Publishing / Print / Custom Publishing, Strategy and Planning, Healthcare, Financial, Technologies, Business to business, Institutional, Public Interest, Non-Profit, Retail, Entertainment, Travel and Tourism

Founded in: 1911

Network: Lowe and Partners (London, United Kingdom)

Employees: 650

Awards: 86

Creative Work: 151

Clients: 38


Contact

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...

read more

Lowe Campbell Ewald

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Campbell Ewald Wins Effie Award for USPS Campaign

June 8, 2011

The North American Effie Awards - which recognizes ideas that formulate the most effective marketing campaigns and a global symbol for marketing achievement - has honored Campbell Ewald's work for the United States Postal Service (USPS) by awarding "A Simpler Way to Ship" holiday campaign with a Silver Effie Award. This is the second consecutive year Campbell-Ewald's work on behalf of USPS won the coveted award.

Behind the success of the campaign was consumer insight about holiday shipping and returns, which led to a game-changing idea that drove a new strategy for USPS during the six-week holiday shipping season. A new version of the highly successful "Simpler Way to Ship" campaign featuring Priority Mail Flat Rate Boxes was created. By penetrating the promotional noise of the holiday season and convincing consumers that shipping would be easier with Flat Rate Boxes, USPS was able to reinvent the holiday gift shipping and returns process for consumers by eliminating the hassle.

"The consumer insight not only led us to understand the perceived burden of shipping during and after the holidays, but also helped us to develop an easy-to-use solution for consumers," said CE Managing Director Mark Bellissimo. "We recognized there was a simpler solution we could offer consumers by leveraging the well-known USPS Priority Mail Flat Rate Boxes into the holiday shipping challenge - ultimately changing the game for holiday shipping and leading to unparalleled results."

The campaign launched in November 2009 and utilized TV, direct mail/email, cinema and online advertising to generate awareness.


About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.