Lowe Campbell Ewald, Detroit Follow Update

  • 2000 Brush Street, Suite 601
  • Detroit, Michigan 48226
  • United States
  • Phone: (+1) (586) 574-3400
  • Fax: (+1) (586) 393-4657

OnStar Cop Cam TV Made in Detroit

September 30, 2009

Detroiters will recognize Greektown racing by as a stolen SUV makes its getaway in a new OnStar commercial filmed in Detroit. The "Cop Cam" TV spot premiered nationwide in September featuring Stolen Vehicle Slowdown, one of the newest crime-busting technology enhancements to the growing suite of Stolen Vehicle Assistance services offered by OnStar.

Filmed along the I-375 corridor, OnStar uses GPS to guide police toward the getaway route of a stolen Chevrolet Tahoe. Once in sight, the officer radios in, and OnStar first uses its latest technology to flash the vehicle's lights to provide positive ID. And when the officer reports that conditions are safe, OnStar sends another signal to bring the stolen SUV to a gradual, safe stop. The thief is arrested.

"This is incredible OnStar technology, so we just wanted to recreate the experience of exactly what happens with Stolen Vehicle Slowdown," said Campbell-Ewald Chief Creative Officer Bill Ludwig. "We're just as enthusiastic about taking greater advantage of Michigan's growing video production expertise. It would be even better if commercials were included in the Michigan production tax credit. Then OnStar could benefit, we could create even more Michigan jobs, and we'd drive ROI to at least $1.50 on the dollar back to the state."

Created by OnStar ad agency Campbell-Ewald, Cop Cam was filmed this summer on a Saturday morning by RedOrange USA, a Birmingham, Mich., production company. Traffic on I-375 was diverted for a few minutes at a time to film the "stolen" vehicle and the police car. Final editing was done at Milagro in Southfield, Mich. Campbell-Ewald directed the use of state-of-the-art digital camera technology to allow the TV images to be repurposed for print and Internet applications.

Remote Ignition Block, which keeps a stolen vehicle from starting, and Stolen Vehicle Slowdown are seamless technology enhancements to the OnStar Stolen Vehicle Assistance service, which is now available on select 2009 and 2010 GM vehicles. OnStar is the world's most comprehensive in-vehicle security, communications and diagnostics system with more than 5.5 million subscribers.

Thousands of OnStar fans got a sneak preview of "Cop Cam" on the Internet at onstarconnections.com.

About Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

For more information on Campbell-Ewald, visit www.campbell-ewald.com.